OGAds Posted on their Dashboard Explaining why most people experienced a CVR drop. People thought they were shaving, turns out that's not the issue here. This is what they wrote: Lately many publishers have voiced their concerns about having abnormally low CVR. We have finally found the cause and implemented a fix. Here is what happened… Instagram updated their android app on March 8th. This is right when we started to hear complaints about low CVR. In this new Instagram update they updated their internal browser. This new browser update broke app links that redirect to the play store. This means that a user would click on the offer, register as a click in your stats, but never be redirected to the app because of Instagrams new browser. This only happens when an app link is opened in a new tab (EX: target=”_blank”). Once we found out that this was the specific problem (thanks Ama) we edited all of our mobile locker themes to not open offers in new tab. All mobile themes have been tested and all android app links now redirect properly on Instagrams new browser. This could also have affected other traffic sources like Facebook who could have adopted a similar browser update.