OG Ads: What constitutes a conversion?

Just got my landing page and offer all setup.. I had a buddy test the offer on his phone to see if it would work... everything was fine he downloaded the offer (mobile app - in this case game called "mobile strike")

When I checked my stats on og ads it shows he clicked it but there was no conversion? My question is what is a conversion in this case? Is it not a download and presumably having the app open for ~30seconds-1min?

Thanks all and hope everyone has a great weekend

Yes, playing around with it for 30 seconds should count as a lead. Probably he installed another app or something, the second app never count as a lead. I don't really know what to say, since I'm not sure.
Anyway, you should talk with the account manager about it, Ogads offer amazing support through skype.

Probably making some sort of purchase through the app after install

Most are downloading it and running it for 30 seconds after the download. Not in app purchases needed contrary to what above user said.

There are some where you get credited after they get to a certain level of a game. Game of war, mobile strole ones pay higher than other apps atm but they need to play to a certain level.

Sorry, just read you did say mobile strike which I believe only pays out after you hit a particular level in game.

If in the offer says its cpe,they have to complete the tutorial to count as a lead