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Offline - Who do you address?

Discussion in 'Offline Marketing' started by supermat007, May 21, 2012.

  1. supermat007

    supermat007 Regular Member

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    So with the whole offline scence, sending letters, reports, postcards and what not the only slight problem for me is, who do we actually address the letter and package to?

    Most of the people potential clients ive seen (well all I think really) have no information about WHO runs it. Theres just no information like that.

    So would you just address it to the company? "Dear XYZ firm" and on the envelope "XYX Firm, Address, ZIP"
     
  2. indij

    indij Newbie

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    I either go quite formal and cover all bases by using the XYZ firm or alternatively (and depending on the type of company) I call them as a potential customer or client and try to uncover some more information that way to even get any kind of senior figures name to then address it to
     
  3. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    May be calling and inquiring about the responsible person and then sending the letter in his name is better option as it will give a personal touch to the letter.
    Just my 2 cents.
     
  4. AuraObscene

    AuraObscene Junior Member

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    Look up the owners name on manta
     
  5. supermat007

    supermat007 Regular Member

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    Im talking more of things like a group of lawyers or an accountant firm. Things that are one off people like a dog groomer or dentist isnt too bad its buts the companys that have multiple people