So with the whole offline scence, sending letters, reports, postcards and what not the only slight problem for me is, who do we actually address the letter and package to? Most of the people potential clients ive seen (well all I think really) have no information about WHO runs it. Theres just no information like that. So would you just address it to the company? "Dear XYZ firm" and on the envelope "XYX Firm, Address, ZIP"