[Offline] Should I do this....or this?

tyler8541

tyler8541

Regular Member
Nov 15, 2008
297
94
Hey everybody (Offline consultants especially),

I'm launching a new product/service in my SEO biz and wanted some feedback on a couple various methods.

Method 1- Press release, social media, video, and articles linking to a blog post or page dedicated to the service. I know this sounds almost stupid to ask as it is obvious but I have to ask.

Method 2- Same mode of offline promotion but linking to a minisite style sales page with short form sales copy, OTO, etc. I'm worried this won't look as professional to although I do realize I can present it in a more professional instead of "glitzy" way.

I'm mainly curious as to if any of you successful offline SEO people have used the sales page method, long or short form, with OTO, etc to sell a new service and how it worked out compared to just promoting the service page on your site or blog and how the coversions compared, etc.

Do Doctors, lawyers, etc fall for glitzy/flashy sales pages like the rest of the herd?

Thanks,

tyler8541
 
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Recently I saw a high profile keyword in a major metropolitan city in US display a blogspot.com 1 page site that had clients information in it. It had a #5 in local business results and I'm sure the owner is selling it for a hefty monthly fee ;)
 
My experience has been that doctor, dentists, etc. are sold the same way that everyone else is. Surprisingly their buying habits are not any more sophisticated than the next guy. They have the same dreams and think the same thoughts as everyone else...

Having said that, I do have a separate site for each niche that I do business in. At least for awhile, I want them to think that I am a specialist in SEO for attorneys, or dentists, or whatever it is. I have many sites, very similar but targeting a different market.
 
offline businesses NEED customers and leads, all your efforts should get them more customers, that equals success. I have focused on getting more customers for my customers and once they see you can do this they pay! and keep paying...
 
There is a HUGE difference when we have to sell our services to business owners (Not IM). What counts the most is the type of language you are going to use and Not overwhelm them with "tech" information.

By "tech," I mean, trying to explain how "linkwheel" works, the "equations" involving Page Rank, describe each section of the SEO work (Tools used: PRelease, Video Marketing, Articles, classifieds etc) IS PAINFUL FOR THEM!

This is our language, not theirs!

Focus on your copywriting when writing on your webiste. USE words they understand and want the most like, "LEADS," WEBSITE VISITORS (not traffic)," Reach LOCAL Costumers (when it applies), etc.

Show them some case study (REAL) where your "client1" had a growth in sales of "7%" by submitting a PRelease every two weeks. Your "client2" after using "classified ads" with images (you create or outsouce and sell the service), DOUBLED the number of weekly calls!

Are you following me? For the OffLine Marketing, the difference when TALKING or WRITING will be the LANGUAGE you'll USE.

That's my experience with this market.

All the best, :whoo:
 
Last edited:
MagicMike said:
My experience has been that doctor, dentists, etc. are sold the same way that everyone else is. Surprisingly their buying habits are not any more sophisticated than the next guy. They have the same dreams and think the same thoughts as everyone else...

Having said that, I do have a separate site for each niche that I do business in. At least for awhile, I want them to think that I am a specialist in SEO for attorneys, or dentists, or whatever it is. I have many sites, very similar but targeting a different market.
Click to expand...

So have you tried selling a service using a sales page geared towards one of your niches then I assume? Great feedback by the way.

tyler8541
 
Rhazha said:
There is a HUGE difference when we have to sell our services to business owners (Not IM). What counts the most is the type of language you are going to use and Not overwhelm them with "tech" information.

By "tech," I mean, trying to explain how "linkwheel" works, the "equations" involving Page Rank, describe each section of the SEO work (Tools used: PRelease, Video Marketing, Articles, classifieds etc) IS PAINFUL FOR THEM!

This is our language, not theirs!

Focus on your copywriting when writing on your webiste. USE words they understand and want the most like, "LEADS," WEBSITE VISITORS (not traffic)," Reach LOCAL Costumers (when it applies), etc.

Show them some case study (REAL) where your "client1" had a growth in sales of "7%" by submitting a PRelease every two weeks. Your "client2" after using "classified ads" with images (you create or outsouce and sell the service), DOUBLED the number of weekly calls!

Are you following me? For the OffLine Marketing, the difference when TALKING or WRITING will be the LANGUAGE you'll USE.

That's my experience with this market.

All the best, :whoo:
Click to expand...

Great info! Yes I tend to struggle at times to dumb it down. Once you've been doing SEO and IM for awhile you can forget just how confusing it all sounded when you first got involved. I find myself talking to technical and catch myself as fast as I can.

A great resource would be a guide that had the terms we use with all the terms we can substitute while talking to a client or writing copy.
 
My experience is similar to Rhazha's ... with that being said, still the best SEO guide I've read is by Jes Coolbaugh and they work in today's local SEO for my customers.
 
Yea, tyler8541, I use a fairly long form sales page for each individual niche and it works out well. I find it converts better than just one general site. The feedback from clients also confirms this, many telling me after they get to know me that they went with me because I looked like a "specialist" in what they do.

It actually becomes a great learning point for them when they find out that I have 13 of those sites! They begin to understand how they should be marketing as well... they are never pissed, they all actually find it humorous and usually say, "well, it really worked with me!"... LOL
 
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