I am going to throw some things out there that have worked for various business I have managed in the past, in no particular order. These have come from different industries and ratio of success varies but depending on the audience may land you some decent clients.
- Getting out to other business to leave info packet- this can be non intrusive, just walk in say hi and tell the gatekeeper you have a packet for the owner.
- Leaving your info in highly trafficked areas-Laundromats, Dentist offices, Doctors offices etc...
- Email- one of the lower converting forms but you can make up for it with numbers. We might send 10 packets per week but it is also easy to send 10 emalls per day.
- Attending B2B events- Business to Business events everyone wants to talk to you...why? because they want to tell you about THEIR business. So let them talk, compliment their product and then tell them what you have to offer!
- Advertise offline- There are little booklets that go out weekly to business, some of the advertising is perhaps $50 or so for a small ad that goes into the very businesses that advertise in them.
- Referrals- I have 2 soon to be 3 clients mostly from referrals..unpaid.
- Do Free Case studies- Much like a referral, nothing like someone going to page 1 and telling others!
These are off the top of my head, but for best results there should be some sort of marketing attempt every day you work. Give yourself time off, no need to work everyday but the days you do work either try to get a new lead, or follow up with an old lead. I often fail with this advice myself, so do not be discouraged just pick yourself up and try again.
Every-time you fail, you get better. As you get better you see opportunities but lose them, when you lose them you change the things that did not work. Eventually you will find a pattern or method that work for you a certain % of the time. If you can duplicate that over time you will grow your business to a point you wont have to worry about it anymore.
