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Offline niche list- Best niches to target

Discussion in 'Offline Marketing' started by Raevinn, Feb 8, 2012.

  1. Raevinn

    Raevinn Regular Member

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    Ok, so a big factor regarding offline marketing is reaching the right businesses/niches.

    You want to make as much as possible per client as you can because having 10 clients that pay $1k a month is way better than having 40 clients paying $250 a month.

    You should price your services according to what value you are giving your customer, and therefore the higher value each customer is to a client the more you can make. You also need to factor in the lifetime value of a client since a brand new customer is probably going to return and spend more money in the near future.

    So I thought a list with high customer lifetime value would be awesome to come back to so we know exactly who to market to first. In some niches they don't necessarily make so much off of one sale but customers tend to come back more often, like hair salons. You can easily whip out a financial calculator and roughly workout the present value of a customer that keeps coming back for the next 3 years if you know what your client makes from each visit.

    I will start it off with a couple I got from a product or two:

    • Accountants
    • Lawyers
    • Mechanics
    • Auto Body repair shops
    • Car Dealers
    • Dentists
    • Doctors
    • Chiropractors
    • Construction Companies
    • Carpentry and remodel services
    • Plumbers
    • Restaurants & Bars
    • Hair Salons & Stylists
    • Specialty Shops
    • Aerial Services
    • Beauty Salons
    • Blinds & Awnings
    • Builders
    • Burglar Alarms
    • Carpenters
    • Carpet Cleaners
    • Cleaners
    • Courier Services
    • Day Nurseries
    • Electricians
    • Estate Agents
    • Fencing Services
    • Flooring Services
    • Garage Services
    • Hotels
    • Jewellers
    • Landscapers
    • Letting Agents
    • Locksmiths
    • Painters & Decorators
    • Paving & Driveways
    • Pest Control
    • Plant & Machinery Hire
    • Printers
    • Pubs
    • Recruitment
    • Removals
    • Restaurants
    • Roofers
    • Security Services
    • Sign Makers
    • Solicitors
    • Storage
    • Taxis
    • Tree Work
    • Van & Truck Hire
    • Vets
    • Day Care
    • Photographers
    • Financial Advisors
    • Plastic Surgeons

    Feel free to add any niche you think falls in the high customer value category. I will constantly be adding new additions to the thread to the original post
     
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    Last edited: Feb 8, 2012
  2. martbost

    martbost Registered Member

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    Thanks for the list, I am also seeing a lot of buzz on Tanning Salons being a good candidate.
     
  3. MitchHoward

    MitchHoward Junior Member

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    Day care
    Landscaping
    Photographers
    Financial advisors
     
  4. ff1227

    ff1227 Junior Member

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    My bread and butter is plastic surgeons. Never forget them. ;)
     
  5. thesuvo

    thesuvo Registered Member

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    NIce list.
     
  6. rockong

    rockong Power Member

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    Def a great list to start with - thanks!
     
  7. Gwendoleea

    Gwendoleea Junior Member

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    How about good categories for customers with a potential customer list? Im having a hard time with this one. I want to target companies who have re-occuring clients/customers or ones that would come back over time for whatever it is they offer. Seem to draw a blank after the basic doctor, dentist list.
     
  8. ardley216

    ardley216 Elite Member

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    I just look on the yell directory, that's a VERY good list! :D
     
  9. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    The list is very helpful. I would add Architects separately from construction companies.
     
  10. blackwp

    blackwp Junior Member

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    Thanks for the list, great share.

    How much small businesses will pay, all depends on where they are located, how much competition there is, etc. However not a lot of small businesses will
    pay $1000 per month for seo.
     
  11. flaw3d

    flaw3d Regular Member

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    Companies are willing to pay $1000 in SEO if you can actually come through.
     
  12. mil0x

    mil0x Power Member

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    Well, the whole point of this thread is not to go after businesses that make $50 a pop [in that case, yes they'll frown upon $1k].. but rather to go after those that make $800+ per customer. If you can bring in an extra 5 customers a month [not undoable] they would be happy to pay you $1k. Usually these are the kind of businesses where they will tell their friends to go their as well.
    Everybody wins with high customer (lifetime) value :)
     
  13. Catt Mutts

    Catt Mutts Junior Member

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    Location:
    What?
    driving schools?
     
  14. dragon123

    dragon123 Regular Member

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    True, i am UK too, in bigger cities you may get that amount, where i live in the country it would be very difficult but not impossible.
    Just remember you are offering your skill so dont go in too low.
     
  15. blackwp

    blackwp Junior Member

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    Raevinn thanks to you I got a smack from my little daughter. While reading your thread she saw your avatar!! She said Baaaahh pappa what are you watching!!!!
    :p
     
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  16. ardley216

    ardley216 Elite Member

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    I used to live in the country, it can be harder to find businesses, but no matter where they are based, you should charge what you can offer.

    And remember if each customer is worth £200-£500, and you can increase their sales by 5 - 10 each month......?
     
  17. pframpt

    pframpt Newbie

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    Def food for thought...
     
  18. JaCkSPeter

    JaCkSPeter Newbie

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    Actually Guys I want to target companies who have re-occuring clients/customers or ones that would come back over time for whatever it is they offer. Seem to draw a blank after the basic doctor, dentist list.
     
  19. charliebones

    charliebones Regular Member

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    The best way to look at this is to determine the lifetime value of a client. For example, I have several oil change / quick lube customers paying $750-$1000 per month for SEO. Yes, their per customer visit charge could be as low as $19.00 or so with coupons, discounts etc. However, the lifetime value of a new customer can certainly add up when you start the possible upsells of headlamps, bulbs, wiper blades, radiator flushes, transmission flushes / filter changes, air fileter changes, air conditioning recharges etc, etc. You get the picture.

    On top of the SEO packages, I sell them on reminder card / email programs for their customers. Build a list and over time you can see what the intervals are in which the average customer returns for service, you then schedule email blasts or reminder postcards which you can add coupons or special offers for upsells. You can add a loyalty card program where every 10th oil change is 50% off, etc etc. The possibilities are endless. Don't be too quick to judge by what the initial transaction cost might be and whether or not SEO can be justified by that, look at the bigger picture. Oil change / quick lubes and other lower dollar businesses spend big $$ on advertising, you need to convince them your way gets better results.
     
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  20. strangerzid

    strangerzid Newbie

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    good info here...