Raevinn
Regular Member
- Sep 29, 2009
- 202
- 59
Ok, so a big factor regarding offline marketing is reaching the right businesses/niches.
You want to make as much as possible per client as you can because having 10 clients that pay $1k a month is way better than having 40 clients paying $250 a month.
You should price your services according to what value you are giving your customer, and therefore the higher value each customer is to a client the more you can make. You also need to factor in the lifetime value of a client since a brand new customer is probably going to return and spend more money in the near future.
So I thought a list with high customer lifetime value would be awesome to come back to so we know exactly who to market to first. In some niches they don't necessarily make so much off of one sale but customers tend to come back more often, like hair salons. You can easily whip out a financial calculator and roughly workout the present value of a customer that keeps coming back for the next 3 years if you know what your client makes from each visit.
I will start it off with a couple I got from a product or two:
Feel free to add any niche you think falls in the high customer value category. I will constantly be adding new additions to the thread to the original post
You want to make as much as possible per client as you can because having 10 clients that pay $1k a month is way better than having 40 clients paying $250 a month.
You should price your services according to what value you are giving your customer, and therefore the higher value each customer is to a client the more you can make. You also need to factor in the lifetime value of a client since a brand new customer is probably going to return and spend more money in the near future.
So I thought a list with high customer lifetime value would be awesome to come back to so we know exactly who to market to first. In some niches they don't necessarily make so much off of one sale but customers tend to come back more often, like hair salons. You can easily whip out a financial calculator and roughly workout the present value of a customer that keeps coming back for the next 3 years if you know what your client makes from each visit.
I will start it off with a couple I got from a product or two:
- Accountants
- Lawyers
- Mechanics
- Auto Body repair shops
- Car Dealers
- Dentists
- Doctors
- Chiropractors
- Construction Companies
- Carpentry and remodel services
- Plumbers
- Restaurants & Bars
- Hair Salons & Stylists
- Specialty Shops
- Aerial Services
- Beauty Salons
- Blinds & Awnings
- Builders
- Burglar Alarms
- Carpenters
- Carpet Cleaners
- Cleaners
- Courier Services
- Day Nurseries
- Electricians
- Estate Agents
- Fencing Services
- Flooring Services
- Garage Services
- Hotels
- Jewellers
- Landscapers
- Letting Agents
- Locksmiths
- Painters & Decorators
- Paving & Driveways
- Pest Control
- Plant & Machinery Hire
- Printers
- Pubs
- Recruitment
- Removals
- Restaurants
- Roofers
- Security Services
- Sign Makers
- Solicitors
- Storage
- Taxis
- Tree Work
- Van & Truck Hire
- Vets
- Day Care
- Photographers
- Financial Advisors
- Plastic Surgeons
Feel free to add any niche you think falls in the high customer value category. I will constantly be adding new additions to the thread to the original post
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