offline marketing

i dont think offline marketing is still working
and for the next generations i dont think so neither

Bolin02 said:

i dont think offline marketing is still working
and for the next generations i dont think so neither

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I’m not a marketing expert, but I recently noticed something interesting. My cousin published a book, and I helped distribute some complimentary copies. Surprisingly, many people thanked us and then asked, “Does it have an audiobook?”

That made me think that online marketing is definitely important, but maybe offline still plays a foundational role in creating real-world awareness and interest.

I’d be curious to hear your reasoning on why you think offline marketing won’t work for the next generation.

I think offline marketing still works, but it feels less relevant with each generation. Most people discover things online now, so I can see it becoming much harder to rely on long term, It'll probably still work for certain businesses though.