Offline marketing digital services

I started with yard signs.

This mostly generated some calls to my VOIP number that were top of the funnel. A few people were scouting competition. Overall the cost for generated interest was extremely cheap.

If you decide to do this. I'd advise to check your local laws.

I'm now attempting to target people with direct post cards that are deeper in the conversion funnel.

I have a python script that checks registered contractors. It also compares old csv files to a new one to find newly registered contractors.

I will also have a script to search existing contractors to see if they have a website.

Plan is to sub out web design to some people on bhw and get them signed up for ad management and SEO.

So far, I have spent 200 on bandit signs.

They have yielded me six prospects.
1 has converted into a website paid the 50% deposit for the site and then vanished.
1 has completed his site but a difficult customer
1 just wasted my time.
1 decided a site/marketing is too soon for their business
1 is currently higher in the funnel but seemed eager during our first meeting.

Direct mailing with targeted databases.
-This is typically people who just got issued a contractor license
So far spent 120 and have had zero return interest. I only have this set for one state.
This has yielded zero results. Once I hit 1k mailed. I will evaluate my media and try to improve it.

Facebook
Despite my filtering options. Facebook still likes to send my ads to fake accounts. Mostly SE Asia countries that are account farming US accounts.

Google Ads
I haven't started putting much effort into this. I have setup conversion factors

Here is a breakdown of my postcard operation and what results I've gotten.

I hired a developer to make a Python script that enters the public state database. It enters every zip code for the state and builds a list of contractors. Compare it to previous lists to ensure I'm not looking at contractors whom I've all already searched for. Outputs a list of newly registered home improvement contractors. Gives me their name, business name, and address where they registered their license. I than run it through another script to see if the business has a website. Though not 100% accurate. It is fairly accurate. I only mail companies without a site.

So far I've spent 198.9 on post cards. Mailed a total of 275 postcards. Normal cold mail has a 1% response rate. Thus far my response rate has been 0%.

There are a few things I'm looking at as a possible issue.

1.) Home improvement is booming business and most of these guys don't care for a site is one possibility.
2.) The marketing on the post card could be improved.
3.) My targeting of the leads is poor.

A lot of the other databases for contractors don't include addresses. Like home inspectors and plumbers do not have an address.

The clients that I have gotten are real small single man operations. I've just have their sites built and manage their hosting currently. I have one client for marketing.

I'm not sure if it is the leads I'm generating, niche or my post card content that is the problem but has resulted in zero calls after 275 leads mailed zero calls. I'm putting a pause on this method until I get additional revenue. I'm suspecting it is the leads and how I'm sourcing.

I recently got 1000 business cards and 500 push cards. I'm going to try leaving them in strategic places.

Thus far bandit billboards have been my lowest cost per lead.

The postcards and businesses cards I've been having a hard time with placement. Grocery stores in my area do not have community boards.

I've been debating about paying a store for placement but haven't found anywhere I want to place.