*Offline Lead Generation* Need your advice on which way to go

My friend and I are starting a lead generation business selling refferals. However, our opinions on strategy differ:

Mine: find a niche service, fragmented or hard to find on Google, or not even on the internet yet. (Struggling with thinking of one off the top of my head, however I'm confident I will be able to find one.)

Friend: do broad range of services, something like serviceape but emphasize speed of response to the customer. (The hard time I have with this is that no one is stopping a person on going to Google and doing the research themselves, which is easy (IMO), if the service prominently featured on it.)

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I have the final call on this. What do you think BHW?

i couldn't tell you which way to go, but I will warn you about going into business with your friend. You may be friends going into the business, but coming out, that could be a COMPLETELY different story. This is how it is for everyone. Never start a business with a close friend unless he is a close business friend. It usually does not turn out well and as I can see in your situation, it is already off to a bad start.

SOO, my recommendation is just to tell him that you should both just do your own thing and help each other out when needed. That's just my opinion, though. Do what you want. But you have been warned!!! lol