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[OFFLINE JOURNAL] Offline Journey - Direct Mailing with Photos

Discussion in 'Offline Marketing' started by itzpaul, Jul 15, 2012.

  1. itzpaul

    itzpaul Registered Member

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    Occupation:
    Full time entrepreneur
    Location:
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    Time to take action! :D My Offline Business Journal

    Let's Make Some Money!!! $$$$

    I was inspired by supermat007's post about offline marketing and decided to post mine once I got mine setup. I've went ahead and started my packages and will be shipping them out on Monday 7/16/12. It's similar but the services I offer are different.

    I'm looking at creating a full blown offline business which I will focus most of my efforts and will reinvest my profits to more online methods.

    My main idea is I want to start off getting web design clients which I can further upsell my internet marketing services.

    I've been reading for quiet some time and it's about time. I actually put some action to it. I've just recently finished creating my branded company website. Although, I've yet to finish adding content to the website been to busy with other things.

    1) Part 1 - Create company website & brand

    I went ahead and got a premium website custom designed to how I wanted it for my web design/internet marketing company with pretty advanced features took quiet a bit of time about a month. I also got my logo created, business card, envelope stuff created.

    My company emails are setup through Gmail Apps. I am using Line2.com for my phone number on my Samsung Galaxy S2 as my business number. I'm using Twilio and a WSO call tracking software to track calls and results.

    2) Part 2 - Start sending direct mailers & buy shipping supplies

    I was originally going to send out company branded envelopes and letterhead with 2 dice to local businesses. I decided against it because I didn't want the pages to be folded since my report is about 6 pages.

    I went ahead with a simple letterhead with just company logo on top header and contact info on bottom footer. I'm packaging 6 page report in a clear report cover with sliders and stuffing them in 10x13 manila envelope.

    It was cheaper too I think. Went shopping for supplies at Office Depot and Costco. I also didn't have to wait for them to get shipped which was a plus.

    I was going to use my laser printer but it was printing with streaks so quality wasn't good I ended up using another printer I had laying around that printed without streaks.

    3) Part 3 - Build an excel list of companies & create reports

    I then scraped yellowpages for my list and created my reports. I created a 6page report with a screenshot of their main keyword, info about people transitioning from yellowpages to internet, screenshot of google kw tool for their keywords, explained briefly about the 5 services I'm offering: Website Design, Local Business Listings, Call/Website Tracking & Reports, Google Places Optimization, Reputation Management and Other Services. I then have a short conclusion and tell them how to contact me. That's the basics for my 6 page report. Sending 35x 6 page reports to local dentists within my area.

    My 1 page report is simply a website special offer for a website for their company. It's a special price only till July 31st 2012. Sending 100x 1page website special letters to local companies: 60x autos and 40x restaurants.

    Created my templates for 1page and 6page reports.

    4) Part 4 - Create reports and get ready to mail

    Took my templates and just changed the info to relate to the client I'm targetting. Did that for all of them, printed them all out and got everything ready to mail.

    It's easier if your doing a specific niche then there's not much to change besides business name and owner name.

    Placed in envelopes and sealed with glue.

    I wrote in red pen info about their rankings on first page for the 6 page report. The 1 page report has nothing written.

    All envelopes were handwritten for return address and their address.

    [​IMG]

    5) Part 5 - Total Reports Sent

    My first run is consisted of the following:

    35x 6 Page Reports in Manila Envelopes 10x13
    100x 1 Page Reports in Envelopes

    [​IMG]

    I've attached special tracking phone numbers to the 35 manila reports and 100 website special offers.

    I'm going to send all these out on Monday.

    [​IMG]

    6. Part 6 - Costs

    Costco
    500 Manila Envelopes 10x13 $9.49 -35 = 465 left
    500 Envelopes $5.99 -100 = 400 left
    Box of Paper = $28.95

    Office Depot
    50 Clear Report Covers with Sliders $19.59 -35 = 15 left (buying more of these)

    Printer Ink
    Color Ink 75 $20.99 (had already - FREE)
    Black Ink 74XL $37.99 (had already - FREE)

    Total Cost for Supplies = $64.02 + tax
    Total Cost for Shipping = [will update later]

    Shipping Costs
    USPS Forever First-Class Stamp 100ct $45.28
    35x Manila Envelopes Shipping COST = [will update later]
    100x Regular Envelopes Shipping COST = [will update later]

    Full Total Costs (Supplies+Shipping) = [will update later]

    7. Part 7 - Conclusion

    This is my first run for direct mail. I'm hoping things go great and I get a lot of clients from this. The first run basically consists of leads from the yellowpages. All leads are within my home town in California.

    I definitely want to send some mailers using the newspaper clipping method. Also thinking of some groupon, pennysaver, etc.

    I definitely like just the regular mailers with website special offer and I think I'm going to do another 100 very soon for a few different niches. May send out 25x for 4 niches.

    I'm also purchasing another 100x clear report covers for about $30 from officemax.

    I'd really like for these direct mailers to convert and if so I will be mailing on a daily basis to keep acquiring more customers. I'm definitely trying to build my residual income up and a website is usually the first thing most business owners need. Which they usually don't have so I want to start my clients off with a website and get that residual hosting income. My rates are $35/mo to $60/mo depending on the industry of the company. I am then going to send direct mail letters from time to time on services which I think they would benefit from.

    8. Part 8 - Closing

    I hope to provide more inspiration to others and learn more from others and definitely make some money!!!

    I'm also interested in my own results from this direct mailer as well as your results if you have done direct mail campaigns.

    End goal is to earn a nice penny from internet marketing for local businesses and then hire or outsource the work. Build a sales team and just keep it growing.

    I'd then like to put some of that income back into niche sites, authority niche sites, e-commerce websites, rental websites and hire staff to manage those too.

    Let the discussion begin! :p
     

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    Last edited: Jul 15, 2012
  2. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Good luck and keep updated.
     
  3. thatotherguy

    thatotherguy Power Member

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    I would like to hear more later.
     
  4. canzer

    canzer Newbie

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    Good luck! Pictures would be cool =) Hope you succeed!
     
  5. itzpaul

    itzpaul Registered Member

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    Guess, I can't edit my own post anymore.

    I paid $1.95 per manila envelope 10x13. It's $1.30 if I didn't use report covers. I got 100x stamps for $45. I ended up buying 2 rolls of 100 stamps so I have another 100 stamps to send a special offer too.

    I might make these ones more personal at a lower price to see if I get more people this way or the other ways.

    I also just shipped the 35x manila envelopes and will send out 100x of the 1page special offer today after I put on the stamps.

    Total Cost for Supplies = $64.02 + tax

    $1.95 x 35 = $68.25
    100 stamps = $45.00
    Total Cost for Shipping = $113.25

    Total cost of $177.27 + tax
    To send out 35x 6page reports and 100x 1page special offer letters.

    Hopefully, the phone rings :D
     
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    Last edited: Jul 16, 2012
  6. hardybents

    hardybents Regular Member

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    how bout your time $$? opportunity costs are very high, if the ROI isnt there? Let us know what the response rate is; direct mail is 1% response rate national average.
     
  7. squidkai1

    squidkai1 Junior Member

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    Not sure what this guy just said, but your direct mail approach is great. Even if you land one customer with those, the time invested and the amount of money you earn from that single customer is worth the whole thing. Don't just look at the initial transaction, but more the lifetime value of that customer you land and the potential it can get you through referrals. Good luck!
     
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  8. ironiK

    ironiK Registered Member

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    Nicee! Keep the pics coming in =)
     
  9. paulwilliams972

    paulwilliams972 Regular Member

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    Hard working, good work.
     
  10. kideze

    kideze Elite Member

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    good luck champ
     
  11. itzpaul

    itzpaul Registered Member

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    Thanks for all the positive feedback. I hope it goes well too.

    Hopefully, someone calls. Sent out Monday. Should take about 1-2 days for them to actually receive it so I'm guessing. Thursday or so they should receive it since I only mailed them out to people within my city for this batch.

    I'm going to send a letter to 100 more businesses in another city, hopefully I get better results than within my own city.

    I think, next monday. I'm going to give each one of these businesses a call and find out if they received my package and if they are interested in any web design or marketing services and how it can increase their customers or sales.

    Any advice on how I can approach these customers when calling them on the phone would greatly be appreciated. I'd like to know how I can effectively close these people. Should I setup an appointment or sell them on the phone?

    Thanks!
     
    Last edited: Jul 19, 2012
  12. m0nster

    m0nster Senior Member

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    thanks for the details. subbed
     
  13. Execute

    Execute Supreme Member

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    Hope you see good results! Good luck!
     
  14. carlikito

    carlikito Regular Member

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    Hey Paul, any updates on your mailing?
     
  15. itzpaul

    itzpaul Registered Member

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    @carlikito - so far no calls. I checked my PO box and got 2 of them back, guess they were wrong addresses.

    I'm going to call each business when I get a chance ask if they received my package, if they have any question and if they happen to need any help with internet marketing or if they're interested in a website for their company.

    I'm also thinking about doing a 1,000 postcard mailer with a very cheap price and very simple website to local businesses to see how that goes. I'm also focusing on getting customers through craigslist, facebook, linkedin and whatever means necessary.

    This post is going to be more of my actual Offline Journal and will keep people updated on my progress. I'm hoping to get some customers and build my residual ASAP.

    Working on a lot of things right now but I definitely want to start cold calling again as well. I have cold called in the past and got some decent response but never responded to them by email when they wanted something and had a few bitters but had to call back because they were busy. I remember one guy I ended up calling back another day and he said some lady sold him a few days back and he was paying her $40/month for web hosting too. Oh well, gotta be in it to win it!
     
    Last edited: Jul 23, 2012
  16. squidkai1

    squidkai1 Junior Member

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    Keep up the great work!

    I'm beginning to think that this is in fact a numbers game myself as for every 100 or so email / direct mail / calls made, only get like a few responses.

    Looking forward to seeing results!
     
  17. carlikito

    carlikito Regular Member

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    Hopefully you'll get some takers man. In this business consistency is key, day in and day out you got to be doing lead gen until you move up the ladder.

    Good luck!
     
  18. bwman

    bwman Power Member

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    any updates? have you got any response yet?
     
  19. itzpaul

    itzpaul Registered Member

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    UPDATE!

    So far no luck. I haven't received 1 call from this test and received about 10-12 1 page mailers back. I am most likely going to call these companies and see if they need any help. I originally found my leads from yellowpages. The mailers that I received were wrong address.

    I am working on some other things right now and need to finish my regular website pages. I will start cold calling and will do a 1000x post card direct mail as well.

    Trying to do what I can do acquire some customers. I am also working on a bunch of rental websites which I plan to find some renters for shortly.
     
  20. kebertt

    kebertt Junior Member

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    What direct mail postcard service do you use?