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Offline Business Journey : Mobile Web Design/Dev Company ( UK )

Discussion in 'My Journey Discussions' started by splishsplash, Feb 4, 2014.

  1. splishsplash

    splishsplash Jr. VIP Jr. VIP Premium Member

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    I'm going to keep the first post fairly short and sweet. I think most of the journeys on here are BS. Almost no one seems to follow through and they just seem like an outlet for fantasy. Mine isn't like that. The journal is an afterthought.

    I thought it would be interesting for me to have a record of the early stages of this business and with an offline business I can share a little bit more than I could with an online project without fear of saturation. I don't see many(I've not looked in depth) offline journeys so hopefully this will be an interesting one for others to follow too.

    I don't really have a monetary goal for this business.

    The main vision is to build it up to the stage where I have a good team of designers, project managers and sales people.


    I could write out a lot more here, but I'll drip feed rather than blow my load in the first post. :)


    I have a solid plan which I'll share as time goes on and it'll also serve anyone else who's going to be running an offline business as the model I'm going to use is designed to be scalable. I'm targeting mostly small businesses so my process needs to be extremely lean and efficient. Small companies make up the vast majority of the economy, but unless you have a lean business process you won't profit easily and certainly can't scale to 50+ cities.

    The plan is to have an office in every decently sized city in the UK, but the first goal is to perfect the business process so that it's time-efficient, autonomous and profitable in 1 city. Once I achieve that I can then repeat that model in every city. I'm essentially going to try to build my business like a franchise. I'm not going to franchise, but franchises are designed to be efficient and easy to run.



    This is where I'm at currently

    Completed:
    Ltd company registered
    Business bank account opened and ready for use
    Accountant hired
    Logo Design
    Header design
    Initial business plan(I'm using LivePlan btw)
    First 100 business cards ordered and awaiting delivery
    Web site designed and implemented.
    Preliminary deal with virtual tour photographer (I'm going to offer virtual tours to clients)
    Pricing structure created. 1 page site = £150, 3 page = £250, 5 page = £350, 10 page = £600, development/custom backend=custom quote, mobile app = custom quote.
    Closed first client. 1 page mobile site. Discounted (£100, normal price is £150)



    ToDo:
    Content for web site and final tweaks to layout.
    Sales when business cards arrive. 5-10 closes then re-assess.

    After 5-10 closes I'll analyse the working model and make tweaks if necessary and draw up work procedures that I can later use for staff as well as questionnaires for clients to gather the most common information. I'll also on an on-going basis tweak my sales scripts.

    I'll write more about my sales experiences on each day I've gone out to do sales.




     
  2. Jayar

    Jayar Junior Member

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    I like your journey mate, best of luck to you
     
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  3. splishsplash

    splishsplash Jr. VIP Jr. VIP Premium Member

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    Update:

    Business cards arrived. Pretty happy with them, but the font is a bit small so I've fixed that for the next order but they'll do for now.

    50% of the content done for my web site. I've decided to take a different approach with the web site.

    Most companies go for the same old "corporate image" type site that doesn't really aim to sell at ALL. Most business sites tend to just be clones of some standard business template. Portfolio, about us and other crap filler text that looks "clean and professional", but doesn't do a damn thing to sell.

    I'm not going to do that.

    I've gone for a nice clean responsive 1 page template. The sections in the topbar menu will just take the user down the page. This kind of site is used often for software as a service type businesses and it's very clean. It just takes people through a sales process.

    I start off by explaining in a very heavy copywriting style why they need a mobile site. Very conversational and very personal with some images for emphasis. I then explain how simple the process is for them and what's involved then I have my pricing table followed by how to contact us.

    I don't expect to get many clients through the web, but people will visit my site after calls/in person sales and the heavy copywriting style sales on the site will help to close them, plus the site looks good and of course being responsive looks great on a mobile phone.


     
    Last edited: Feb 6, 2014
  4. Reyone

    Reyone Elite Member

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    There have been plenty of journeys that have gone well, but as businesses go, most fade away in their first years.

    Anyways, as I like to say, talk is cheap, so I'll be following this one.

    Best of luck.
     
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  5. John.

    John. Power Member

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    subscribed, hope it goes well.
     
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  6. erickishere

    erickishere Elite Member

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    Best of luck with your journey OP :)
     
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  7. splishsplash

    splishsplash Jr. VIP Jr. VIP Premium Member

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    Update:


    I've decided to put this on hold just now. I've had a great idea for some marketing software and I'm going to develop it and then create a BST here on bhw. I thought about delaying the software, but sometimes with these things you have to jump on them while they're hot. Mobile web design will be around for quite a few years to come.