I'm going to keep the first post fairly short and sweet. I think most of the journeys on here are BS. Almost no one seems to follow through and they just seem like an outlet for fantasy. Mine isn't like that. The journal is an afterthought. I thought it would be interesting for me to have a record of the early stages of this business and with an offline business I can share a little bit more than I could with an online project without fear of saturation. I don't see many(I've not looked in depth) offline journeys so hopefully this will be an interesting one for others to follow too. I don't really have a monetary goal for this business. The main vision is to build it up to the stage where I have a good team of designers, project managers and sales people. I could write out a lot more here, but I'll drip feed rather than blow my load in the first post. I have a solid plan which I'll share as time goes on and it'll also serve anyone else who's going to be running an offline business as the model I'm going to use is designed to be scalable. I'm targeting mostly small businesses so my process needs to be extremely lean and efficient. Small companies make up the vast majority of the economy, but unless you have a lean business process you won't profit easily and certainly can't scale to 50+ cities. The plan is to have an office in every decently sized city in the UK, but the first goal is to perfect the business process so that it's time-efficient, autonomous and profitable in 1 city. Once I achieve that I can then repeat that model in every city. I'm essentially going to try to build my business like a franchise. I'm not going to franchise, but franchises are designed to be efficient and easy to run. This is where I'm at currently Completed: Ltd company registered Business bank account opened and ready for use Accountant hired Logo Design Header design Initial business plan(I'm using LivePlan btw) First 100 business cards ordered and awaiting delivery Web site designed and implemented. Preliminary deal with virtual tour photographer (I'm going to offer virtual tours to clients) Pricing structure created. 1 page site = £150, 3 page = £250, 5 page = £350, 10 page = £600, development/custom backend=custom quote, mobile app = custom quote. Closed first client. 1 page mobile site. Discounted (£100, normal price is £150) ToDo: Content for web site and final tweaks to layout. Sales when business cards arrive. 5-10 closes then re-assess. After 5-10 closes I'll analyse the working model and make tweaks if necessary and draw up work procedures that I can later use for staff as well as questionnaires for clients to gather the most common information. I'll also on an on-going basis tweak my sales scripts. I'll write more about my sales experiences on each day I've gone out to do sales.