1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Official Music Marketing Thread

Discussion in 'BlackHat Lounge' started by x5050, Dec 29, 2012.

  1. x5050

    x5050 Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    108
    Likes Received:
    70
    **MODS: I spent about 10 minutes trying to figure out which forum this would be most appropriate in, and this is where I decided on.

    Every so often I see people dropping by the forums asking how they can "blow up" their friends' bands or family members' bands, but no one ever gives concrete advice in regards to the MUSIC industry. Black Hat SEO only goes so far.

    As someone who works (read: day job) in the industry for a label, and as an independent music marketer for various indie bands, I'd like to make an official thread where people can come and ask questions about what the "next step" in their music career should be, or how to even get started. We can share tips/tricks, or you can pick my brain about how I get bands going. No guarantee I'll always respond right away, but I'll be around for sure.
     
    • Thanks Thanks x 1
  2. Roparadise

    Roparadise BANNED BANNED

    Joined:
    May 25, 2011
    Messages:
    786
    Likes Received:
    1,417
    Do you have any experience in regards to dj's?
     
  3. x5050

    x5050 Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    108
    Likes Received:
    70
    Not directly, but I can probably help you out if you're looking to promote via Soundcloud or something like that
     
  4. brainmeeks

    brainmeeks Registered Member

    Joined:
    Jun 16, 2012
    Messages:
    52
    Likes Received:
    21
    i got a rapper in the ny area that just finished his body of music and is making a video. He is trying to build his fan base. Where should he start to push himself so he can get signed?
     
  5. x5050

    x5050 Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    108
    Likes Received:
    70
    I'm not sure where he's jumping off from, but assuming it's ground zero with no fans at all, I'd first ensure that you have a Facebook/Twitter/YT/etc profiles for him, that are all connected together so that they're easily navigable from one to the other. Use some money on Facebook ads to get some initial fans so that your Facebook page isn't completely empty and people are at least discovering his/her music.

    Having the music on Bandcamp as "pay what you want" or Soundcloud as the same is a good place to start in order to collect email addresses when people download the music freely. Use this small mailing list to notify about physical merchandise you have about a month after their initial download of the music.

    I'd really advise against aiming to "get signed" as the goal of any promotional campaign you might do. Getting signed isn't all that it used to be, and for most indie artists, it isn't a good idea financially unless they've already established themselves with a fan base and are touring.

    Labels look for artists who are already playing out regularly, have consistent crowd draw in a market (NYC is obviously damn difficult to prove yourself in), and who have been selling records without the help of a label. The biggest thing a label can do these days is help with promotion and distribution. If you haven't shown that you can sell to a "local" audience, it's not worth a label's time or money to promote nationwide.

    Start small and email a few blogs every day. Over time, blog stories add up, a small fan base builds, and it gives your artists a platform to jump off of with their next mixtape/album.

    If you have money to spend (read: About $10,000), hire a publicist to get solid blog coverage/traffic to your music video, and start a banner ad campaign on hip-hop tastemaking blogs 3-5 months before the album is due to drop. Any publicists worth their weight in salt in the music biz will charge about $2-$3,000 per month to promote your stuff full-time. The additional money will go to paying for advertising on the blogs you're getting coverage on.

    Sorry I covered "a lot," it's just a vague question that you asked. Getting signed is kind of on the way out and growing slowly is the new way to gain momentum.

    As far as "milestones" are concerned, I'd look at it like this.

    Release the album/video day 1.

    Next 3 months, email 400-500 blogs (that's about 5/day - should take you half an hour)

    Setup Facebook ads on a $5/day budget for 2 months. Target people in the tri-state area.

    Play at least bi-weekly after the album drops opening for bigger acts in the area and use the profit from these shows to fund the FB ad campaign.

    Use Twitter (tweetadder or other automated software) to add/unfollow 100 people in your niche every day.

    Send out an email once a month to your email list to tell them about shows in the area and about new merch you have available. Make sure you have CDs, shirts, and new stuff to offer, even if it's small.

    Work on the SEO for your artist's sites. Make sure the tags are perfect for the Youtube videos he/she has uploaded. Make sure the FB page lists all of the other sites the artist is a part of. Really fine tune the social media stuff so his/her music is EASY to find and is accessible.

    Run a contest for a free CD and continue to contact the local press and blogs about each of the bi-weekly shows you're having. Eventually one of them will bite. Get them on the guest list and buy them a beer. Good karma goes a long way.
     
    • Thanks Thanks x 2
    Last edited: Dec 30, 2012
  6. x5050

    x5050 Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    108
    Likes Received:
    70
    How many albums does your artist currently sell per day/week/month etc?
     
  7. politico

    politico Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 5, 2012
    Messages:
    228
    Likes Received:
    237
    Occupation:
    Agency SEO Director + Music Producer
    Location:
    Canada
    NICE. Thanks for opening up this thread. Subscribed and will try to help out where I can and I'm sure I'll learn a lot too. Respect
     
  8. x5050

    x5050 Junior Member

    Joined:
    Mar 15, 2011
    Messages:
    108
    Likes Received:
    70
    You're quite welcome! I might just start posting mini-tutorials/tips when I can since the questions don't seem to be flying in. Give me a few days into the new year and I'll whip something up.
     
  9. MartysW0RLD

    MartysW0RLD Jr. VIP Jr. VIP

    Joined:
    Apr 14, 2013
    Messages:
    702
    Likes Received:
    156
    Occupation:
    ANGEL ON THE INTERNET
    Location:
    United States
    how effective is a publicist campaign on a mixtape or 2 if you have the music and music videos all ready and set to go?
    and it's high quality material?

    and do you know any specific publicists i could contact that are very good at what they do?
     
  10. ArtVandelay

    ArtVandelay Power Member

    Joined:
    Jan 15, 2013
    Messages:
    568
    Likes Received:
    392
    Did you ever get any tutorials and tips together?
    I'm bummed that it took me so long to find this thread. Being that you're on that side of the industry, it's interesting to hear things from another perspective.
    What kind of artists do you work with? I imagine that pop, rock, and hip-hop - being that they currently seem to be the most commercially viable styles of music - but I would be curious to see if the methodology used to promote a jazz artist, or a metal band, or other alternative styles of music. Which there is a niche for... Or at least it seems that way to me.