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Official Caffeine Thread!

Discussion in 'White Hat SEO' started by Shishko, Jun 9, 2010.

  1. Shishko

    Shishko Regular Member

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    Hi,

    Today Google posted in their webmaster blog that they have launched the new google "Caffeine". Here is the post:

    Code:
    Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
    
    
    Some background for those of you who don't build search engines for a living like us: when you search Google, you're not searching the live web. Instead you're searching Google's index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here's a good explanation of how it all works.) 
    
    
    So why did we build a new search indexing system? Content on the web is blossoming. It's growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people's expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish. 
    
    
    To keep up with the evolution of the web and to meet rising user expectations, we've built Caffeine. The image below illustrates how our old indexing system worked compared to Caffeine:
    
    Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you. 
    
    
    With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before ? no matter when or where it was published. 
    
    
    Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles. 
    
    
    We've built Caffeine with the future in mind. Not only is it fresher, it's a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.
    You can read it here: http://googlewebmastercentral.blogs...amDG+(Official+Google+Webmaster+Central+Blog)

    I think this will make a significant change to how we should work with seo as content is getting more value now.

    I started this thread so all of you which works with seo could reply with your thoughts and all and also compare the result from before with the one now. Have your website been affected? :)
     
  2. Shishko

    Shishko Regular Member

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    For myself, I see this as an opportunity, now those competitors that just have good backlinks and not fresh content will not be getting as good serps as before, while a new website that have fresh content everyday will be given a boost.

    For example now if you search on google for a news topic, it will include a news "tab" Video "tab" and also twitter slide. For example type in google the search "google caffeine" and see it for yourself, here is a link : http://www.google.com/search?hl=en&...0&aqi=g1g-z1g8&aql=&oq=google+caffei&gs_rfai=
    Then you will se that it will display news at the top, then some regular pages and then twitter status updates! That's incredible, think of the possibilities of getting traffic with twitter ;)

    Regards
     
  3. tanay46

    tanay46 Registered Member

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  4. Klaus Rudolfsen

    Klaus Rudolfsen Registered Member

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    Let's see what this will bring for us.

    Some say fresh content will be king? But what they say is that they find information faster so the pages might be indexed alot faster now. I don't think the value the content more only because it's newer.
     
  5. Shishko

    Shishko Regular Member

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    You have a good point but I think that the subject the content is about will matter. Think about it this way, you are searching for a news topic, then the best content would be newly freshed content cause you don't want news that are several months old. And you might search a trend and then twitter updates may be interesting ;)

    I will have to experiment with this one :)
     
  6. freller

    freller Regular Member

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    Google has quickly become like a kid with ADHD - the next experience is everything. 'New' has been the Google God for at least the last couple of years so nothing revelatory there and having looked at some of the most recent results it doesn't look like 'best content' is always best placed in the SERPs.

    What is most significant to all the micro niche addicts out there is that exact match domains are now being downgraded in the results after a period of being a quick way to boost your position. That should save a lot of money anyway!