offering a lot CPAs - FB PPC

Discussion in 'FaceBook' started by phans, Nov 8, 2011.

  1. phans

    phans Junior Member

    Jun 15, 2011
    Likes Received:
    So i want to offer a lot of freebie CPA's and want to build a list of people interested in this kind of stuff. So what is the better method to build a list using FB PPC?

    1. build a squeeze page with an email opt in
    2. build a facebook fanpage

    i guess both have there own advantage but i don't know which one is better

    - just some thoughts from be about the topic -
    if you get 100 clicks on your FB AD if you are promotin via an fanpage your CTR (by getting a like) will be so much greater than the CTR for an email submit when using a squeezepage...
    also if your fanpage offers interesting stuff there would be some chance to build your followers for free...

    on the other side you are at facebooks mercy when promoting via a fanpage so what do you think makes more $$$ ?
  2. EmpireQuality

    EmpireQuality Elite Member

    Jan 18, 2010
    Likes Received:
    i think you should try both. FB FP might give you a better opt in rate but it might not be as effective as a squeeze page when it comes to reaching all of these people. at least with a squeeze page and email marketing service you know that everyone is going to get your email when you send it out, unless of course they opt in with fake emails, but when it comes to a FB FP not everyone will see your status updates. i read somewhere here in BHW that on average only about 5% - 10% will see your status updates...

    but also keep in mind that your CPC / CPM will be cheaper if you choose the fan page method because your traffic is staying on FB.