Hello BHW Friends I have a question today about off-site optimization for my Amazon listing though methods such as backlink building, social bookmarking, etc. One thing I'm concerned about is this, because I list my product on Amazon's platform, which in this case is Amazon, the link to my product is in the form of Amazon's sub-URL. My question is, if I want to do off-page SEO for my listing, would the effort contribute to my listing itself rather than Amazon's site as a whole? Would off-site optimization for sub-URLs provide any boost to that specific sub-URL? Is it recommended? My goal is to push the ranking of my listing's sub-URL up Google's ranking as well as Amazon's search result page itself. Any advice is greatly appreciated!