Off-Site Optimization For Amazon Listing

Hello BHW Friends

I have a question today about off-site optimization for my Amazon listing though methods such as backlink building, social bookmarking, etc. One thing I'm concerned about is this, because I list my product on Amazon's platform, which in this case is Amazon, the link to my product is in the form of Amazon's sub-URL.

My question is, if I want to do off-page SEO for my listing, would the effort contribute to my listing itself rather than Amazon's site as a whole? Would off-site optimization for sub-URLs provide any boost to that specific sub-URL? Is it recommended?

My goal is to push the ranking of my listing's sub-URL up Google's ranking as well as Amazon's search result page itself. Any advice is greatly appreciated!

Sadly, I can only answer one of your questions.

You're actually asking two questions.

You're asking whether the practices you've described can help you with Google rankings and whether it can also help you with your internal rankings in Amazon.

Well, I'm not much of an Amazon internal ranking expert, so I can't help you on that front.

However, I can say that if you build enough quality backlinks to the internal Amazon page you're promoting, you can rank well in Google's rankings.

This is how many manufacturers play the game.

It's actually a win-win situation.

They get more traffic from Google and Amazon overall gets more traffic and this can lead to more traffic throughout that product category.