I am trying to do some research with MNF and I came up with the following data: Local Search: 5400 Exact Phrase Count: 92 Ad cost 1.46 SOC: 0 Now on the broad phrase competition I am showing 13 million....but only 92 on the exact phrase. The weird thing is when I try to use googles keyword website it is showing up a little different. When i select the exact phrase it is showing up as super high competition even though according to MNF there are pretty much zero. I am assuming this is because by simply doing a broad phrase instead of an exact phrase search it goes from 92 pages to 13mil. So i guess i am asking is this a good micro niche to go for? Micro niches usually are about specifics right?...so do i base my choices off of exact phrase counts or discard it because of the massive amount of broad phrase searches?