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NSFW- Adult PPC Campaign Report

Discussion in 'Making Money' started by stymied, Apr 1, 2008.

  1. stymied

    stymied Registered Member Premium Member

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    Ok.. just thought seeing how you mofos are soooo helpful, I would show how things can unfold when you try the dangerous PPC game with adult terms.

    Here is a bit of background.
    1) been in adult web biz since 1998 or 99. I got real good with lycos and altavista and was earning affiliate $ by the shitloads.. $500-1000 a day off Pam and Tommy lee for ex..

    2) I got tied up in 2002 with a lot of other things, partying one of em and satellite biz the other.. Made a buck in that too..

    3)2005 I finally saw my affiliate cheques not even cover my hosting. not bad for having let it go to the shitter back in 2001 or so...4 years of residual/recurring perverts.. I had a lot on board for a long time hehehh

    4)2006 I hear the words im sure a lot of you have..."Honey, Im pregnant"...Panic sets in.. Time to make $ on web again. I spend about 6 months, 12 hr days and realize at some point how different the game is, but am determined.. The whole time Im working with a dude who had stayed into it while I took my 4 yr leave in adult..Turns out he was a fukin con and took me for a lot of hard work etc.. o well live and learn. I think i grasped some important skills in the 6 months we worked in sync.. but that took a lotta steam outta my sails

    5) Early 2007, I am back to making enough to cover hosting fees, cable bill and phone/cell phones (and a few diapers)... Not much more though... Then June hits, and boom.. We have another mouth to feed... Time to ramp up the work ethic.. Im motivated more then ever..Problem is, 2 in diapers.. its hard to be awake late and burn the ol midnite oil like the old days...

    6) Affiliate Elite comes out in November.. I buy 1st day. Think all is swell, Ill just piggyback successful PPC campaigns and will never really have to work that hard.. Wow.. I will never assume anything web related is easy, and if ever ANYONE tells you it is, they are trying to sell u something.. Its bullshit, you need to work hard..If something falls into place along the way then thats a product of hard work... YOu wouldnt have oppurtunity if you didnt put yourself in the position to realize it... Doy*le Bruns*on said something like that didnt he?.. good poker players dont get lucky, they put themselves in positions TO GET LUCKY.. Betting the GUTSHOT on the turn and getting 2 callers who have you beat.. then hitting your 4 outer on the river to give you the nuts and 2 callers when you go all in.. Can you be called lucky or good? well if you didnt play that hand, you would be NEITHER. Correct? same with work ethic and web development. Put yourself in a position to be bettering yourself, and dont be surprised when it does happen...

    So affiliate elite showed me a lot about what I could have learned just by paying attention and dabbling with the ppc market (not on adwords, but something less traffic intense, like msn adcenter for ex)

    So jan/feb rolls around, and I have tried a few PPC campaigns with NON Adult stuff (clickbank products) but to no avail.. This was probably me choosing shitty snakeoil sales pitched products that were garbage, and not putting myself in consumers shoes enough...

    Still making enough off adult to cover some experiments, but diapers for the 2nd new one in the house are getting costly.. MUST MAKE MUCH MORE MOOOOONAH...

    I begin a small ppc campaign (and Ill be honest here, I will say niches I promoted, as I have nothing to lose.. most are soo competitive we could all be doing it tomorrow, most im out of anyhow and on to others ;) The NICHE was trannys.. Yes I did the unthinkable..

    Decided to myself that with Affiliate Elite, a sub to nichebot.com and SpeedPPC (I love this forum), I decided to roll out 100+ TOP traffic genrating keywords in the 9 in 1 tool on nichebot, revolving around my niche (trannys) hahahah that makes me laff..

    Next, I goto the big sites, cause I know the guys pretty well.. Patrick from the*hun*dot*net is a helluva guy, and he makes about 300k a month off porn.. He has knocked my server on its ass many times.. But with him I know his traffic is very picky and hard to sell to.. so guys who pay for top listings, have a way with sales copy... Basically, copy/rewrite the shit out of these paid listings.. link-*o-*rama*dot*com and tommy*s*book*Marksdotcom, marks-bookmarkdotnet are a few others... well theres tons but ur just tryin to get a good concept for landing pages.. Preferably one where you can compare 3 sites .. or just focus on the one with a more salesy attitude.

    That shouldnt take too long.. really, if you do it right and research well, you should be able to do all that and design a pretty basic landing page that you can alter soon.. all in about 3 hrs Id guess.. It can be tricky though to find sponsors who are paying big $ for FREE signups.. the old days it was a joke to find.. CE,Max*cash,12*clicks,gamma.. they were all paying you to send them a pervert with a credit card. usually offering 50$ a signup, for a free membership.. nowadays though its tougher.. only a few of them do it, and when they do its not always for long.. so you NEED to be aware of

    who what when and where

    the main thing is I get a solid heads up on new campaigns that sponsors are going to give to their affiliate/adult webmasters, within a week or 10 days beforehand)this allows for SEO and blogging i guess but more for me, PPC campaign preparation

    Once i figure out who is paying what for PPC, I take AE and put it to work for a bit researching for a week leading up to the campaign with 10 or so similar niche sites, and see what they are bidding on.
    Now I know QS will come up here but your landing page is important, and if you are using SpeedPPC i dont know if it helps the QS, I cant imagine it really does but maybe someone can chime in on this ... To me it saves a shitload of time making big campaigns, simple as that,..

    Big thing here is my guy tells me to get campaigns prepped a week or so in advance.. Cause he knows a niche off one of the 12 affiliate managed sites hes part of is going to be offering 50-75$ PAY PER SIGNUP and that they are FREE to surfer, as long as they have a credit card.. -2 days access, and this ALWAYS involves the network of sites so they get access to all of them anyway..this jumpstart makes it easier to come over the top with my bids..

    I have done 3 of these campaigns in past 4 weeks.. I havent given it all the time I could, but tomorrow I will share the LIVE one I am doing now, its in the %%%% niche.. **** n stuff.. its a tough niche cause of the broader search terms, AND I didnt manage the campaign today closely, so i got a lotta clicks this afternoon from tire kickers.. its nothing for you to get 400 clicks in an hour on a competitive 10 word campaign.. and at 20-40 cents a click u wanna be careful..

    ok sorry for the length of this post.. I know this didnt get to the "making money" in adult part yet, and its not even NSFW yet.. Boring eh.. I am tired and have to hit the hay.. Tomorrow though, I will continue on with the CURRENT ****** themed campaign i have going on, as well as the tranny campaign that in fact DID make me $340 in my first day, broke even on day 2 :( then day 3 - decent, making me another 150$, so as you can see niched sponsors and smart campaign management CAN make you big $ in adult.. There is SOO much traffic there and surfers who click to the right.. they are far more targetted for your campaigns.. I am an AMATEUR at ppc to, remember that.. I have 9 campaigns in my account, most never went active lol.. Luckily though with the proper tools, sponsor and "implementation" there is a TON Of room for profit in ppc with adult and there are TONS of of custys (customers)
     
  2. circa

    circa Newbie

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    good read. i cant wait till you give more info on your live campaign. you are definitely making me think about trying adult with ppc. looking forward to read more :)
     
  3. JinxY

    JinxY Regular Member

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    so you're going for the free sign-ups and i understand that it's easy that way cause surfers don't have to pa,y but in the long run isn't better to go for revshare?
     
  4. Subject

    Subject Power Member

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    Did a printout of the post..... I need to read offline.......
     
  5. hot5hit

    hot5hit Newbie

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    i am dabbling into the adult industry too.. this is a good read :) mind sharing what type of scripts are essential for every adult webmaster?
     
  6. mhike168

    mhike168 Junior Member

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    It was a good read. Anticipating your next post stymied.
     
  7. satan

    satan Newbie

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    Also, keep in mind that a lot of adult sponsors will ONLY pay you for USA / Canada / English traffic (meaning - they KEEP THE SIGNUP and not pay you because the guy is in Germany, for example) so if you can geo-target your surfers BEFORE they get to the sponsor then you'll make more.
     
  8. mike330

    mike330 Regular Member

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    Wow, great post Stymied! I didn't know you can still make money in adult with all the free stuff out there. Looking forward to your next update.
     
  9. stymied

    stymied Registered Member Premium Member

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    hey guys JUST got the kids down had a hell of a day.. listing house and selling isnt that fun..
    checked my adwords and ebony porn stats for the campaigns and wow took a shit today.. i will be right back shortly with a more complete update and an extension to my long drawn out post from last night ;) thx for reading, and sorry the results for today suck but I gotta be honest..
    ps: i am going to setup and adult webmaster blog, I hope some of you are already webmastering and want to exchange some links, trade traffic etc.. cheers
     
  10. mike330

    mike330 Regular Member

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    Stymied, are you in real estate also?
     
  11. stymied

    stymied Registered Member Premium Member

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    hehe no just selling my home,.. not a practical home for 2 kids.. log home i built 6 yrs ago now need more of a "family" dwelling ;)
     
  12. stymied

    stymied Registered Member Premium Member

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    ok.. I apologize for once again delaying, but when ur in the PPC game with adult words and ur not really used to how things can change from hour to hour, you cant leave the helm of the shit ship

    So today, my campaign ended on one of the dumbest niches I could have chosen.. 3 days of promoting Elite Dollars 60$ pps. I got raped with stupid CPC's and far too popular keywords. I can post them and the entire campaign if you guys want, but suffice to say I sold just 2 memberships on this far too broad campaign .. $60X2 = $120 and the damn campaign cost me close to 240$
    I didnt make 50% but there are NUMEROUS mistakes I made and a lot of it was due to me not being there to keep a close eye on BAD keywords that spiked the clickrate..

    So in lieu of an full campaign update, I will forgo that and show you the 2 chats I had with Adwords reps.. I removed some of the info, obvioisly my real name, account # and the next niche I am just now completing and uploading as we speak. (this one is a good one, NEVER again will I promote Asian/Black/Teen/Amateur etc.. that was dumb)

    So here you guys go the full text chat from the adwords rep, and instead of me acting smart and know it all, I really wanted to play dumb/confused and lost with the reps..

    Might have worked as my keywords are now 6 cents and 10 cents for my next campaign, but really notice the 2nd reps advice, I applied it and bids went down dramatically and instantly on the QS columns...
    ;)
    Cheers Muthafukas

    Code:
    hxxp://rapidshare.com/files/104213882/adwords-rep-chat.zip.html]
     
  13. tanoanian

    tanoanian Newbie

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    Great information thank you!

    Do you by chance have the current version of speedpc that you could post?

    I think I speak for more than myself when I say you would have god like status if you posted this...
     
  14. stymied

    stymied Registered Member Premium Member

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    heh i wish I had latest.. I am just using the 2.1.10 that i got from here not long ago..
    It saves a shitload of time.. I dont know what the latest version does that this one doesnt, Ill go read up on that now

    as for todays PPC campaign, it was WAY more laid back.. I went in to a very obscure/tight niche that not many search for, but NOONE advertises for.. I chose 16 keywords, and used broad/phrase/exact and set my max bids to 25 cents ea.. That is high but I do that just cause It was recommended to me by a ppc expert..

    I added the keywords to speed PPC and just did seed.. no expansion words, no final.. The actual URL was just the sponsor with my NATS link code.. Noone was using adwords for this site, so I figured I would be the guinnea pig.

    I just added 2 Ads for split testing. Basically {seed} was the title, and the 2nd and 3rd line had some pretty juicy text.. had a back and forth edit fiasco with editors from adwords, they didnt like my foul mouth so had to make adjustments. Today I am testing 2nd line descriptors

    one contains a deterrent text :
    "$1 Trial Gets You 3 Days Access, Join Now!" or something like that and the other is morelike
    "See These ***** get ***** In Their ***** Now!"

    Both have calls to action but I can see me using the $1 to keep the tire kickers off my ad..

    So all day today I only had approx 3000 exposures and 70clicks.. not too bad and the clicks are averaging $0.11

    No singups yet but I expect one soon.. 2% CTR in a tight niche, telling surfer its $1 to get 3 day trial, and approx 11 cents for those who venture in to the sites front end..

    To ramp things up a bit, I just added another 20 keywords and 20 adgroups... 60 keywords if u consider exact match and phrase..

    I will update this tomorrow, the 20 terms I have added here aren;t that popular for this niche, although nichebot did return them in results.. they are all JACKPOT results so I have decided to do a lens, blog and a network of freesites with Xsitepro

    I am hooked up with a decent group now in the phillipines, and have full access to tons of sites members areas.. I am wanting to take on a project but need a hand with downloads if anyone has time or a spare computer pls message me.. We can setup a shared account with this project and split profits

    thanks
     
  15. havokb8

    havokb8 Guest

    hmm 70 clicks and 0 conversions in a whole day? Not so sure that is really worth reporting about.......However, your posts are definately good for explaining some ppc concepts to the adwords beginner.

    Heh just read that chat log, typical adwords customer support bullshit, the quality score is so gay, I dont care what they say it doesnt make any sense.
     
    Last edited by a moderator: Apr 3, 2008
  16. lynnw196

    lynnw196 Newbie

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  17. Alindria

    Alindria Registered Member

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    A few months ago I was so desperate that I risked what little money I had to try out adult PPC. I ended up losing my AdWords account permanently because I spent several 100 dollars and only got a single sale for $25. I was so pissed at all of those clicking, tire-kicking motherfuckers that I'd probably have literally strangled any of them I came across in real life. I studied practically every AdWord book I could find before I started, but now I don't have an AdWords account. I might have had a chance if they hadn't canned my ads when I only reached around $500, but Google didn't give me much of a chance to tweak. I went to sleep with $5 spent and I woke up with my ads canceled and no money to pay to reactivate them. I wasn't expecting to get that many clicks in six hours! :(

    Oh well, you live and learn. I gambled and I lost... my AdWords account.
     
  18. havokb8

    havokb8 Guest

    Ya uhhh, you probably should have set your daily budget for like 20 dollars.....Especially starting a new campaign with high volume keywords right before you go to sleep.....I spose thats kind of a no brainer. Good news though, you can just start a new account.
     
  19. stymied

    stymied Registered Member Premium Member

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    well yea the 0 conversion of just 70 clicks was just to show that building a small campaign at a time is the only way to do adult.. Not that im anywhere near an expert, but I have followed a lotta advice when it comes to adult ppc.. all seem to say same:
    Pick a very targetted and fairly uncompetitive niche..long tail keywords, and keep ur cpc low.. (this is true for most any adwords campaigns) but moreso for adult then any other,,

    so the point is every day I will find a niche that isnt exploited, and I will do my best to get low cpc's and targetted niche traffic.. 30 days in, I should have 20 solid campaigns that get a decent ROI (after filering out the ones that don't do well)

    Keeping an eye on multiple campaigns is one thing I have to get accustomed to.. It can get hairy for sure
     
  20. stymied

    stymied Registered Member Premium Member

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    Sorry to hear about your bad experience.. I have had a few campaigns do similar, and I paid for them dearly..

    What niche did u target? was it a broad one that just got too many clicks at too high of a cpc?