Im stuck, and its really bugging me. I have a friend who has a sports club and he asked me to help him out with some SEO. I have tried various techniques over the last couple of months with good results but not as good as i would have hoped. I have done: Onsite SEO for 6 keywords Article distribution 2 per keyword per month - Article base, ezine, UAW (680 odd sites) Social Bookmarking - Onlywire.com Directories - local and national Nov Angela links pack - manually done and baited the profiles I also tracked through their main competitors backlinks (yahoo site expl) and pretty much got the same links. A few private site prevented me from doing so. I am trying to target 2 search terms that are pretty much the same. the terms are similar to "london karate" and "karate london". The website is currecntly ranking position 2 and position 4.... i just dont know what else to try to get that top position. I mean its not even a highly competive search term. The .co.uk competition is 105,000 for them both. At the moment our website has 2,623 and the main competitor who is ranking first for both has 51 which dropped from 64 about a month ago. Any suggestions to help a fellow SEO'er? Or do i just black hat the hell of the competitor and take his place , a LOT of xrumer, PRStorm....?