Got 2 questions for you all , regarding the mobile searches and mobile sites: I noticed that if I search on google from a desktop OR mobile device, the SERPs are almost identical. Has anyone encountered a totally different SERPs displayed for desktop and mobile searches? I believe that the google mobile search (google.com/m) should display only sites that are made for mobile devices (e.g. only m.domain.com or domain.mobi ). Did anyone hear such a claim from google ? if this is truly the case and that this is what they?re aiming at? Do you think the results then will be different from the desktop searches?