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Noobies: Dont make this mistake I did.

Discussion in 'White Hat SEO' started by Techxan, Jan 15, 2013.

  1. Techxan

    Techxan Elite Member

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    Back in the beginning of my days on the web I wanted to move along from building hobby sites and I decided to build a money site. I did the keyword research and found a good traffic term, "natural flea remedies", lots of search volume and competition never scares me because you never know how things will shake out. Besides, if you never try you never learn, so I jumped in. I figured I was on the right track, lots of search volume and an urgent problem that needed to be solved now. Money in the bank, huh?

    I got an exact match domain with hyphens (no problem with ranking BTW) and set out to dominate this niche and make a ton of money. I put up about 8 pages of content about the flea life cycle, how to get rid of fleas in your carpet, upholstery, yard, natural remedies that are supposed to work, Hoe to give a flea bath, how to get rid of bedbugs, etc.

    I decided I would run adsense on the site, and sell natural pet related products. I joined shareasale,com and found pet product affiliates, found an ad rotator to test ads with, and started watching everything to see the money roll in.

    In a short while I was the number one result for natural flea remedies, and most of its permutations, and some of the internal pages were hitting their keywords. The site had decent traffic, the on-page had the keywords ranking and I was making nothing. It didn't make sense to me.

    I added content to the site occasionally, and moved on, just letting it sit there; it hardly ever made any adsense money and sold no products. Then I caught my snap.

    My typical visitor simply doesn't click on ads or buy products, they make their own.

    It finally occurred to me that I had made two fundamental mistakes with the site that I was originally unaware of.

    First, I had not chosen niche that was not evergreen. If someone came to my site to solve their urgent flea problem, success or fail, they no longer needed to visit my site.

    Second, I had decided on keywords without thinking of what the searcher's intent was when they made the search. Looking back at this, clearly "natural flea remedies " is an informational search query, not an action one.

    Remember this in your keyword research, the more words in the search query, the more likely there will be a sale. (This translates in the IM world to "Target the long tails")

    Example:
    "carpet cleaning" is an informational keyword, they might want anything

    "Boston carpet cleaning" is more of an action keyword, and it is highly unlikely that someone is searching for general carpet cleaning advice with a city modifier. This searcher is much more likely to spend money than the searcher above.

    "24 hour Boston carpet cleaning" is an even better action keyword, as urgency has entered the search query. While the number of people who search for it will be significantly lower, the chances of converting them to a customer are significantly higher. In fact, at this point they are most likely looking for somewhere to spend their money because they have an important problem that needs to be fixed right now.

    When you do your keyword research, remember these two mistakes I made as a newbie, it will make your learning curve shorter and your success easier.
     
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    Last edited: Jan 15, 2013
  2. Flinches101

    Flinches101 Junior Member

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    Yep, It's all about buyer keywords.
     
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  3. KHer0

    KHer0 Senior Member

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    Pretty useful for noobs. IF someone wants to really know the meaning of a keyword start reading about Google Adwords and how to sit an Ads. Although you want clearly make an ad but you will know the whole concept about it..

    A Question to the Op ?

    So, do you still work on Micro Niche Site, and Does it still deserve it after google updates ?
     
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  4. Reyone

    Reyone Elite Member

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    Even then, if it has regular GOOd traffic, not sure what were your traffic statistics you can still make some decent money...

    If you have an informative site, which brings different unique visitors, and you drive good traffic, it will be about ad placement. They can always click on the ads if you have placed them in the right areas, follow color strategy, etc.

    Furthermore, there are informational sites which you might visit and then buy some products from them.
    If I have a problem, and I was looking for info and I saw a product which could get rid of the problem I would most certainly give it a go...

    Don't really agree with you, you might have been unlucky with the niche, but I think informative sites can make great revenue from both adsense and products.

    At last, if they resolved their problem because of your page, if they have the problem ever again, they will be visiting your site, furthermore, they could speak about it to their friends if they had some sort of similar problem.

    /e: you can also do active advertisement by contacting the companies which sell these products and offering them an ad space within your page. Honestly, there are tons of ways of monetizing traffic no matter if evergreen or not.
     
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    Last edited: Jan 15, 2013
  5. Techxan

    Techxan Elite Member

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    I sill do the niche thing along with other properties. I am sort of pioneering the "Quasi Authority Niche Review Site" model where I build a review site, then setup alerts and everytime I get a good revieww of the product I go steal it (I give them credit NO-fo***w credit, but still) and add it to my site. I hope in time my site will be the central site for the product reviews. When people look at a product they will come to my site for links to all the reviews on the web about the product.

    Sort of a "product review directory" site, as it were
     
  6. Techxan

    Techxan Elite Member

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    Yuo may be right, but I tried all kinds of ads and placements, using my successful sites as time went on as inspiration. Made money with other niches, and other sites, but not this one.

    How many successful adsense sites are you running?

     
    Last edited: Jan 15, 2013
  7. dog-tag

    dog-tag Senior Member

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    Very true, a good adsense template could do wonders for your site!

    The worst mistake I made with keyword research was not knowing about "exact match" I spent months optimising for broad keywords, it completely deflated me.... painfull lesson!
     
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  8. ReALeST

    ReALeST Power Member

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    Did u capture leads?
     
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  9. miniprox

    miniprox Newbie

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    Thanks, got me thinking now actually.
     
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  10. Techxan

    Techxan Elite Member

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    I tried without success, using a pet vaccination/medical recorder gift.

     
  11. irmscher

    irmscher Jr. VIP Jr. VIP Premium Member

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    Actually as for me... I was lucky enough to start with "desperate" keywords right when I just started IM. Was that deliberate? Naah, but what I did right is going after affiliate program products research first.
     
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  12. tc101

    tc101 Junior Member

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    thanks for the valuable lesson OP,but I am more interesting how do you get #1 ,did you mind share some method? thank you
     
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  13. KHer0

    KHer0 Senior Member

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    I guess this is the lesson that all IMers have to take... We can call it " Your Liscense to IM " :D
     
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  14. Techxan

    Techxan Elite Member

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    Buiklt the site, did some web directory listings, some yahoo answers, it was no problem. No money in the keyword, no real competition.

     
  15. datarzan

    datarzan Junior Member

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    great post.. teaches new marketers things ahead of time
     
  16. markbarsno

    markbarsno Registered Member

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    great post buddy
     
  17. Pejlis

    Pejlis Regular Member

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    great post ,i was doing this mistake as you did
     
  18. BeatDaBest

    BeatDaBest Registered Member

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    Bought a new website a month ago and made the same exact mistake you did.. D:
     
  19. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    OP, your site is still valuable. But not as a direct sale site, use it more as a PBN site and pipe linkjuice to a site that IS better set up for selling flea killing products. Gave up too early man, plus you outted your site. I'd remove that link if I were you and rethink stuff.
     
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  20. lord1027

    lord1027 Elite Member

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    You bumped an really old thread... and I thank you :) this is one of the mistakes I too made, good for starters to read and beware.