So this is probably basic to most but its actually confusing me. In the guides im reading, its saying to have your homepage as you main keyword. Does that mean there is no other option other than to have the main keyword in my domain name?. As an example il use Alex beckers source wave site. When you go to his homepage,the url is source-wave.com . How is he supposed to be targeting anything to do with seo if the keywords are not in the url for that page?.Id understand if it was ranking like this source-wave.com/seo-for-beginners. Its just doing the onpage seo on a homepage im not understanding. Sorry if iv not explained this great. Basically, is the only way i can get keyword into the url of the homepage by getting it in the domain name?