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Noob seeks help with a bit of a niche case

Discussion in 'Black Hat SEO' started by brett01, Sep 27, 2012.

  1. brett01

    brett01 Newbie

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    Hi guys,
    First a little background - I joined here awhile ago but just lurked a bit and never really checked out the forums much. Lately though, the company I am working with makes most of its money through its online presence. So I decided to give bhw another look and wow! So much good stuff here! I even contracted one member for his proxy service and could not be happier. I am really happy to be a part of this place - and I hope I can contribute in the future.

    Anyways - here is my question: I was looking at the buy/sell services forum and I am interested in some backlink-building packages. I would like some advice on which package or stategy to choose - as my application is a bit niche.

    I know most guys try to rank well for a handful of keywords. This is not any kind of ad-generated revenue - we actually sell physical items. Without saying too much, in my industry the majority of traffic is driven by very specific keyword searches. I'm talking part numbers here - and we have about 5 million unique ones on our site. Most customers will find us by searching a part number on google. This is good in a sense of very low competition for 95% of the keywords. Not so good in the sense of, how do I drive more traffic and increase PR? For alot of keywords, we rank very well - most on the first page, and a good amount in first place. But for the other 20% or so of keywords (parts on our site), we may not even rank at all or may be on the 2nd, 3rd, 4th page. In a nutshell, we want to dominate.

    Some guys may be familiar with the issues that sites face when listing products - much of the product info is the same from site-to-site. Due to the sheer number of products, its very difficult to get unique content for everything. The majority of the product data is supplied from a data provider, and most of the data is very low quality, showing just manufacturer, part number and a short 30 character description. So you see our dilemma with unique content. Another issue we have is google seems to think our pages are too similar to each other. We are working on the unique content issue slowly, by obtaining more data from the product manufacturers (pdfs data sheets, etc).

    So the issues we face are: unique content, huge number of keywords to rank for (part numbers)
    The positives: Majority of keywords have low competition

    So can anyone suggest a good plan/strategy for us? Oh yeah - it can be white hat or black hat - the important thing is that none of the methods are risky - we have built up our reputation over many years, and cannot risk it to some shady techniques. If we were to be delisted or dropped down on google, it could mean BIG trouble for business, I'm talking multiple people out of jobs. A very serious situation indeed.

    Thanks
     
    Last edited: Sep 27, 2012
  2. brett01

    brett01 Newbie

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    bump. anyone?