NOOB Question - How do I scrape for keywords? / "Pumpkin Hacking"

Jesse Custer

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Hi All,

Noob here. I was reading an article on "Pumpkin Hacking" and it said the following:

"We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start. The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL's that were currently ranking."


I don't understand how to do this? Presumably I'd need to buy a scraper tool. Also, how to identify the top 100 search volume. Is it something like "Semrush"?


Many thanks for any help.
 
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