So I am very new to this all and I was watching youtube tutorials about how to find uncompetitive niches and the directions I was given were basically: -go on adwords -set parameters to view 1500 > and < 8000 and set to "phrase" find good sounding keywords and search them with " around the keyword and to try and find one with less than 40,000 page results. First off, does this sound right as a method? Second off, my noobness is preventing me from seeing how I use this to my advantage. For example, if I had "Cheap Bowling Balls" as a keyword and found it gets 2000 global monthly searches and only has 10,000 page results when I search (with quotations) "Cheap Bowling Balls" I assume my goal is to get to the top of the search when a user searches "Cheap Bowling Balls" - But wouldnt I only show up near the top if they put the quotations in? ie searching Cheap Bowling Balls compared to "Cheap bowling balls"? I am kind of confused as to how they would find my without the quotations with this keyword. So say I decide to make a Cheapbowlingballs.com type site - how do I try and rank up in the keyword I found of "Cheap Bowling Balls" search results? Does it have to do with meta tags I've read about? Or just a piece of text saying "Cheap bowling Balls" on a page in my site in that sequential order? As you can see, I am pretty confused here. If someone could clear up how I should use these keywords I find in my actual site and how you would rank up using these keywords that would be great because I am not really grasping the concept.