Hi, I was researching keywords for an article I am writing at the moment when I searched some of the keywords on the google tool, to my surprise I noticed some of the best keywords were estimated at £0.04 per click. I thought to myself- I'll have some of that! I spent a while making a nice text advertisement, choosing keywords, I even started pimping my blog in expectation of all that lovely cheap traffic! Anyway to my horror when I had finished my little campaign Google tells me that 3 or my keywords I cant use because they are associated with bad business practices or some bullshit. But thats not the biggest problem, the other 3 keywords I am now told will not show as my max CPC of £0.10 is below the front page estimate of £1.25!!! So could someone help me out please as I am new to this... Is the CPC estimate in google keywords tool completely wrong or is this £1.25 estimate wrong or am I just not getting something here? I am trying to promote a low gravity CB product - its not the most competitive product by a long shot. I guess what I really want to know is (should have just said this at the beginning!) Is there anywhere where I can get a true estimate of what the CPC will be for a given keyword without having to create a campaign first? I wasted a lot of time before I found out that it wasn't viable. There is no chance I can make money at £1.25 a click. Absolutely none. So if I had known this was the true cost instead of £0.04 I wouldnt have wasted my time. Sorry if this is overly noobish question I promise to give back some gems of wisdom in a few years when I understand this game!