A lot of people know this, but there are a ton more on here who don't and they continue to share boring, dull posts on their money site. If you're trying to build a clickbait type of social site like BuzzFeed, you should be using sites that implement an upvoting system like Reddit and Quora to gather content ideas and points. There are a number of sites out there that will help you or your writers research a topics and topic ideas, rather than just Googling it. The comment section on Reddit is so valuable sometimes. You can read some of the most useful knowledge on there in any niche. It's so undervalued. Search Reddit for a niche, and there's probably a lengthy comment section with awesome advice. Here's a bit of rambling on it to show what I mean.