Was this mechanism implemented from the start? Or it has been changing? How did it work previously? I'm asking because in Russia we have vkontake, which is similar to the FB in many aspects, but search mechanism of groups is simple: The more mambers in group - the higher place it occupies.
^I agree
The more fans you have the more often you turn up for various searches. I think that it may also matter on the country of which the account is from that you're searching with.
It works the same way as the people search. Search for a persons name and see what comes up. For example search for "Justin"
The first results will either be people who have connections to you (10 mutual friends, 4 mutual friends etc...), and/or people from the same country
Or the first results will be pages that have a lot of likes (ie, famous people (Justin Beiber)
Or the first results will be a combination of all of the above
And obviously relevancy to the search term
So basically, it works on a connections/closeness/popularity which means that not everyone gets the same results. Since you are most likely wanting to rank a page, and not a person the key is to get as many likes as possible because this fills all of the criteria (closeness becomes a little irrelevant with most pages)
Popularity is self explanatory, and connections/closeness is filled because the more likes your page has, the greater the chance is that the person searching has a connection to your page (a friends who likes it, a friend of a friend, lots of people in the same country/area)
So yes, the amount of likes is the most important factor (besides the search term) for "ranking" well
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