Non-profit ED looking to learn

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PLAIArtz

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Hello BHW,

INTRODUCTION

I am the executive director of a non-profit start up that focuses on job creation and publicity for marginalized demographics with the idea of humanizing their stories. I'm extremely excited to get started and I'm amazed at what basic strategies have already done for us. We have a massive content pipeline because our mission focuses on artist opportunities and we've had many a generous donor. That said, I feel like I'm falling short of my job to direct people to our content and services.

I'm thrilled to have stumbled upon this forum and I cannot wait to get my hands into the material. I don't blame you all if you stop reading here just to say hello. HI!

THE GOAL (to learn for now)

I joined this forum hoping to better understand marketing particular services to individuals, and also to find a way to market to donors. With Facebook's new fundraising integration, having a massive IG and FB following is very powerful. We invested into good microphones, cameras and Followliker for instagram. Our goal is to grow the platform to increase ticket sales and donations.

Any suggested reading to that end or books that anyone could recommend would be fantastic. I've already read Jab Jab Jab Right Hook and The New Rules of Marketing. I am hoping with our bot and content pipeline, we can successfully experiment. Any and all suggested reading would be wonderful!​
 
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