GandolfTheGrey_Hat
Newbie
- Oct 26, 2016
- 12
- 1
BHW,
For the past year, I've been handling the SEO, website dev., and content dev. for our B2B startup. We're very long-term focused, so almost all efforts have been far on the white-hat side of the scale, with the goal of building links as naturally as possible. [regardless of what the username implies
]
My efforts started by analyzing a vast number of competitor backlinks and trying to gain similar links on the same pages/blogs/outlets as our competitors had achieved. The same was done for our targeted search query results by analyzing the top 100 pages for our targeted search results, and attempting to earn links on those pages as well.
For the past few months, the primary means of link acquisition is the usual content development (usually articles and infographics) and then promoting said content to relevant niche blogs. It's been a grind, but it has worked to build up our site's SEO juice.
That said, I've hit a wall being able to maintain the pace of acquiring links via email outreach/content promotion, guest blogs, etc. I'm trying to brainstorm additional efforts I can implement into my day-to-day efforts that do not center on content development & promotion.
The few ideas I have are listed below. I would love to hear from anyone who has had success or failures with any of these or if you have ideas to add:
-Scholarship for a student in our industry to obtain .edu links
-A "Badge/Logo" to go on our client's websites once they utilize our service offering
-Sponsorships: Donations to industry-related organizations/charities
Thanks for sharing any feedback/ideas!
For the past year, I've been handling the SEO, website dev., and content dev. for our B2B startup. We're very long-term focused, so almost all efforts have been far on the white-hat side of the scale, with the goal of building links as naturally as possible. [regardless of what the username implies
] My efforts started by analyzing a vast number of competitor backlinks and trying to gain similar links on the same pages/blogs/outlets as our competitors had achieved. The same was done for our targeted search query results by analyzing the top 100 pages for our targeted search results, and attempting to earn links on those pages as well.
For the past few months, the primary means of link acquisition is the usual content development (usually articles and infographics) and then promoting said content to relevant niche blogs. It's been a grind, but it has worked to build up our site's SEO juice.
That said, I've hit a wall being able to maintain the pace of acquiring links via email outreach/content promotion, guest blogs, etc. I'm trying to brainstorm additional efforts I can implement into my day-to-day efforts that do not center on content development & promotion.
The few ideas I have are listed below. I would love to hear from anyone who has had success or failures with any of these or if you have ideas to add:
-Scholarship for a student in our industry to obtain .edu links
-A "Badge/Logo" to go on our client's websites once they utilize our service offering
-Sponsorships: Donations to industry-related organizations/charities
Thanks for sharing any feedback/ideas!
