OP sent me the site and ill just comment here without disclosing the URL
- Only see 111 Keywords ranked on SEMRUsh US
- Over 1300 indexed pages
As I think everybody has told you here already, the content quality is just horrible. Even your "return policy" in each product section says nothing...
My take on it
- Sure you need links, but this is not a vertical as porn, dating etc where ranking #1means almost guaranteed profits...
- Your store is too broad trying to sell everything, and nothing special. Even when ranking for more keywords etc I do not see you getting many conversions with this kind of content.
- Would you buy with hese descriptions?
You need
- Quality content with proper keyword research
- You will need links if you want to rank for all the competitive verticals such as beauty etc.. unless of course you find low search/low comp keywords
- And the recently bought overlay in the corner.... I know it's just in hopes of showing activity and getting people to buy but names and locations should make more sense than "From Oslo Ronda bought..." and I am pretty certain no one will buy a lipstick for $19 from China from Barcelona, when they can just go to Zara etc and get it cheaper locally from a brand.
- Focus. If you were to focus on sub niche and produce great content and links it would be easier than trying to rank for clothing, makeup, art...
etc.... I'd move on if this was my store or focus on social IF you can get some hot products vs. just trying to cover everything...