OFFLINE AD-SPACE KILL'EM METHOD
Just a little bit about myself:
Hi guys, My name is Donald (you can call me Don for short) im new here on the forum and Ive really been enjoying all of the info here, so I decided to pay my due's from all the info I learned
.
Ive been in the internet marketing field for a little over 4 yrs now and I recently quit school and started working online full-time.
I earn my income from about 4 different methods, with site flipping, adsense, and offline being my main income streams.
To skip past all of the small talk, I really just want to give something back to the forum by giving one of my favorite offline methods to you guys
So lets begin.
I love this method mostly because its not your typical "cold calling" type of method. To be honest I hate the fact of having to call and complete stranger and try to convince them to buy something from me.
With this method you will never have cold call any owners or in most cases even talk on the phone. I normally conduct my business thru emails etc...
To get into the basics of the method, what I do is very simple. In a nutshell all I do is a site up targeted around a certain service...lets use "florist" for example.
I would rank a site for a local florist kw such as "Austin Florist" once the site is ranked I will make it a review site, reviewing about 5 different florist shops around town.
The next step is to get the different florist companies to pay you for the ad space on your site.
Simple enough right?...Now for the step by step
Head over to super pages so that we can begin to find a target business niche.
Once you get on the home page you will see along the left side bar "Popular Categories", if you the click the "more" button then you will see even more come up...click "view all" then you will be redirected to a new page with more to choose from....
As you can see you have a ton of them to choose from....Im going to stick with the example I gave above and choose the "florist" niche.
The next step is to choose a city that you want to target...you dont have to pick the city that you live in, but I do suggest that you choose one with a population over 100,000 people. To check the population of cities head over to city-data.com and type the city name in the data box.
Im going to use the city of Austin since thats where I went to school...it meets the population requirement so im going to go with it.
So now that we have a niche and a City...its time to go and fine a domain.
Finding a domain isn't hard at all...what we are looking for is a exact match domain contain your niche and your city. It really doesnt matter what domain extension you use...I have had success with .com's, .net's as well as .info domains.
So head over to domain bot so that we can see whats available.
Don't worry if your exact domain inst available....a little trick that I use is to put 1 letter behind it for example "austinfloristv.com"....in the eyes of Google this is still austinflorist.com just with a v behind it...google will ignore this since its unnatural to the word and it doesn't change its meaning...so if you were to try "austinflorists" with a "s" behind it Google will assume that you are trying to use the plural version
So play with it until you have you exact match kw
TIP: I try to use the following letters q,w,x,z,v,m,k,p
Now its time to get some kw's to rank for.....I use the google kw tool to find my kw's and traffic travis to further check and see if they are worth trying to rank for.
The kw's that we are going to try and go after will be really easy to rank for since most of the pages for local kw's are poorly optimized SEO wise.
In the kw suggestion box on google I would type in terms such as:
austin texas florist
florist in austin texas
austin texas florist shops
florist shops in austin
florist shops around austin
atx florist
austin florist company etc...
You should get the ideal...the key is to get as many related suggestion as you can from the google kw tool.
Now once you get your list of kw's from the google kw tool...you will want to pick out the good ones. The only rule that I follow for picking the right kw's is that they must have a local search count of at least 500 per month.
Gather all of your kw's that have over 500 searches and copy them in a txt. file along with the number of searches.
Now its time to run them thru traffic travis (or what ever tool you use) to pick the best kw's to go after on our site.
The criteria that I follow to determine whether or not the kw is a keeper is:
the difficulty rating is more than 3 stars
no page has more than 75 backlinks
no page has a PR higher than 5
If all these check out then I will keep the kw as a good kw to rank for. Just repeat these steps until you have no less than 5 good kw's to rank for.
After your done its time to move on to the next step
Ok so we have a domain name, and at least 5 good kw's..now its time to get the site up.
When you begin you wont have any customers of course so what I do is head over to yellow pages and find 5 businesses on my niche and get there info:
Business name
address
phone number
email (if they have one)
and a short description
I will then take this info and put it on my site making a review site out of it ...ranking the businesses 1-5 with 1 being the best.
The resean I do this is becasue once you start getting the owners to pay you for the valuable ad space you can charge according to the position they want on your site.
For example I charge:
$50 a month for the #1 spot on the site along with the rights to have a banner under the website tittle
$30 for the second spot with maybe a ad on the side-bar
$20 for the 3rd spot
$10 for the 4th and 5th spot.
for a total of $120 profit
Doesn't sound like much, but that's instant paypal cash in your pocket and if you scale it up to say 10 sites...that's over $1,000 a month reoccurring.
Trust me once you see how easy it is to rank for your kw's this will happen a lot faster than you think
Finding owners to buy ad space
This step might scare a lot of people away because they think they will have to cold call....well have no fear, no type of calling is necessary for this method.
The way I go about it is that once I have 1 or 2 kw's on the 1st page of google I wills tart to send out email to the business owners in the niche im targeting around the city.
This is less nerve racking because instead of trying to sell someone on the hope that you can get them to the 1st page....you are instead offering them cheap ad space on a site that's already ranked.
This takes the stress out of trying to convince them to buy...since they will already be able to see that the site is ranked. Not to mention its a high chance that they are already paying a large amount of money for ad space on yellow pages or sites like it, that they will jump at the chance to get their business on a site with a 1st page ranking for only $50 a month.
Once you send out some emails you will start to see the responses pouring in about getting space on your site.
Think of your own twists to add to the method., and most importantly....ACT ON IT!!!!!!
***If you have any question...feel free to post them on the thread and I will be more than happy to help out***
Just a little bit about myself:
Hi guys, My name is Donald (you can call me Don for short) im new here on the forum and Ive really been enjoying all of the info here, so I decided to pay my due's from all the info I learned
.Ive been in the internet marketing field for a little over 4 yrs now and I recently quit school and started working online full-time.
I earn my income from about 4 different methods, with site flipping, adsense, and offline being my main income streams.
To skip past all of the small talk, I really just want to give something back to the forum by giving one of my favorite offline methods to you guys
So lets begin.
Intro:
I love this method mostly because its not your typical "cold calling" type of method. To be honest I hate the fact of having to call and complete stranger and try to convince them to buy something from me.
With this method you will never have cold call any owners or in most cases even talk on the phone. I normally conduct my business thru emails etc...
To get into the basics of the method, what I do is very simple. In a nutshell all I do is a site up targeted around a certain service...lets use "florist" for example.
I would rank a site for a local florist kw such as "Austin Florist" once the site is ranked I will make it a review site, reviewing about 5 different florist shops around town.
The next step is to get the different florist companies to pay you for the ad space on your site.
Simple enough right?...Now for the step by step
PART 1
Head over to super pages so that we can begin to find a target business niche.
Once you get on the home page you will see along the left side bar "Popular Categories", if you the click the "more" button then you will see even more come up...click "view all" then you will be redirected to a new page with more to choose from....
As you can see you have a ton of them to choose from....Im going to stick with the example I gave above and choose the "florist" niche.
The next step is to choose a city that you want to target...you dont have to pick the city that you live in, but I do suggest that you choose one with a population over 100,000 people. To check the population of cities head over to city-data.com and type the city name in the data box.
Im going to use the city of Austin since thats where I went to school
...it meets the population requirement so im going to go with it.So now that we have a niche and a City...its time to go and fine a domain.
PART 2
Finding a domain isn't hard at all...what we are looking for is a exact match domain contain your niche and your city. It really doesnt matter what domain extension you use...I have had success with .com's, .net's as well as .info domains.
So head over to domain bot so that we can see whats available.
Don't worry if your exact domain inst available....a little trick that I use is to put 1 letter behind it for example "austinfloristv.com"....in the eyes of Google this is still austinflorist.com just with a v behind it...google will ignore this since its unnatural to the word and it doesn't change its meaning...so if you were to try "austinflorists" with a "s" behind it Google will assume that you are trying to use the plural version
So play with it until you have you exact match kw
TIP: I try to use the following letters q,w,x,z,v,m,k,p
PART 3
Now its time to get some kw's to rank for.....I use the google kw tool to find my kw's and traffic travis to further check and see if they are worth trying to rank for.
The kw's that we are going to try and go after will be really easy to rank for since most of the pages for local kw's are poorly optimized SEO wise.
In the kw suggestion box on google I would type in terms such as:
austin texas florist
florist in austin texas
austin texas florist shops
florist shops in austin
florist shops around austin
atx florist
austin florist company etc...
You should get the ideal...the key is to get as many related suggestion as you can from the google kw tool.
Now once you get your list of kw's from the google kw tool...you will want to pick out the good ones. The only rule that I follow for picking the right kw's is that they must have a local search count of at least 500 per month.
Gather all of your kw's that have over 500 searches and copy them in a txt. file along with the number of searches.
Now its time to run them thru traffic travis (or what ever tool you use) to pick the best kw's to go after on our site.
The criteria that I follow to determine whether or not the kw is a keeper is:
the difficulty rating is more than 3 stars
no page has more than 75 backlinks
no page has a PR higher than 5
If all these check out then I will keep the kw as a good kw to rank for. Just repeat these steps until you have no less than 5 good kw's to rank for.
After your done its time to move on to the next step
STEP 4
Ok so we have a domain name, and at least 5 good kw's..now its time to get the site up.
When you begin you wont have any customers of course so what I do is head over to yellow pages and find 5 businesses on my niche and get there info:
Business name
address
phone number
email (if they have one)
and a short description
I will then take this info and put it on my site making a review site out of it ...ranking the businesses 1-5 with 1 being the best.
The resean I do this is becasue once you start getting the owners to pay you for the valuable ad space you can charge according to the position they want on your site.
For example I charge:
$50 a month for the #1 spot on the site along with the rights to have a banner under the website tittle
$30 for the second spot with maybe a ad on the side-bar
$20 for the 3rd spot
$10 for the 4th and 5th spot.
for a total of $120 profit
Doesn't sound like much, but that's instant paypal cash in your pocket and if you scale it up to say 10 sites...that's over $1,000 a month reoccurring.
Trust me once you see how easy it is to rank for your kw's this will happen a lot faster than you think
Finding owners to buy ad space
This step might scare a lot of people away because they think they will have to cold call....well have no fear, no type of calling is necessary for this method.
The way I go about it is that once I have 1 or 2 kw's on the 1st page of google I wills tart to send out email to the business owners in the niche im targeting around the city.
This is less nerve racking because instead of trying to sell someone on the hope that you can get them to the 1st page....you are instead offering them cheap ad space on a site that's already ranked.
This takes the stress out of trying to convince them to buy...since they will already be able to see that the site is ranked. Not to mention its a high chance that they are already paying a large amount of money for ad space on yellow pages or sites like it, that they will jump at the chance to get their business on a site with a 1st page ranking for only $50 a month.
Once you send out some emails you will start to see the responses pouring in about getting space on your site.
Think of your own twists to add to the method., and most importantly....ACT ON IT!!!!!!
***If you have any question...feel free to post them on the thread and I will be more than happy to help out
***
