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no cold calling offline method for all

Discussion in 'Making Money' started by moneybagz, Apr 23, 2011.

  1. moneybagz

    moneybagz Newbie

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    OFFLINE AD-SPACE KILL'EM METHOD

    Just a little bit about myself:

    Hi guys, My name is Donald (you can call me Don for short) im new here on the forum and Ive really been enjoying all of the info here, so I decided to pay my due's from all the info I learned:).

    Ive been in the internet marketing field for a little over 4 yrs now and I recently quit school and started working online full-time.

    I earn my income from about 4 different methods, with site flipping, adsense, and offline being my main income streams.

    To skip past all of the small talk, I really just want to give something back to the forum by giving one of my favorite offline methods to you guys:)

    So lets begin.

    Intro:

    I love this method mostly because its not your typical "cold calling" type of method. To be honest I hate the fact of having to call and complete stranger and try to convince them to buy something from me.

    With this method you will never have cold call any owners or in most cases even talk on the phone. I normally conduct my business thru emails etc...

    To get into the basics of the method, what I do is very simple. In a nutshell all I do is a site up targeted around a certain service...lets use "florist" for example.

    I would rank a site for a local florist kw such as "Austin Florist" once the site is ranked I will make it a review site, reviewing about 5 different florist shops around town.

    The next step is to get the different florist companies to pay you for the ad space on your site.

    Simple enough right?...Now for the step by step:)

    PART 1

    Head over to super pages so that we can begin to find a target business niche.

    Once you get on the home page you will see along the left side bar "Popular Categories", if you the click the "more" button then you will see even more come up...click "view all" then you will be redirected to a new page with more to choose from....

    As you can see you have a ton of them to choose from....Im going to stick with the example I gave above and choose the "florist" niche.

    The next step is to choose a city that you want to target...you dont have to pick the city that you live in, but I do suggest that you choose one with a population over 100,000 people. To check the population of cities head over to city-data.com and type the city name in the data box.

    Im going to use the city of Austin since thats where I went to school:)...it meets the population requirement so im going to go with it.


    So now that we have a niche and a City...its time to go and fine a domain.

    PART 2

    Finding a domain isn't hard at all...what we are looking for is a exact match domain contain your niche and your city. It really doesnt matter what domain extension you use...I have had success with .com's, .net's as well as .info domains.

    So head over to domain bot so that we can see whats available.

    Don't worry if your exact domain inst available....a little trick that I use is to put 1 letter behind it for example "austinfloristv.com"....in the eyes of Google this is still austinflorist.com just with a v behind it...google will ignore this since its unnatural to the word and it doesn't change its meaning...so if you were to try "austinflorists" with a "s" behind it Google will assume that you are trying to use the plural version:)

    So play with it until you have you exact match kw

    TIP: I try to use the following letters q,w,x,z,v,m,k,p
    PART 3

    Now its time to get some kw's to rank for.....I use the google kw tool to find my kw's and traffic travis to further check and see if they are worth trying to rank for.

    The kw's that we are going to try and go after will be really easy to rank for since most of the pages for local kw's are poorly optimized SEO wise.

    In the kw suggestion box on google I would type in terms such as:

    austin texas florist
    florist in austin texas
    austin texas florist shops
    florist shops in austin
    florist shops around austin
    atx florist
    austin florist company etc...

    You should get the ideal...the key is to get as many related suggestion as you can from the google kw tool.

    Now once you get your list of kw's from the google kw tool...you will want to pick out the good ones. The only rule that I follow for picking the right kw's is that they must have a local search count of at least 500 per month.

    Gather all of your kw's that have over 500 searches and copy them in a txt. file along with the number of searches.

    Now its time to run them thru traffic travis (or what ever tool you use) to pick the best kw's to go after on our site.

    The criteria that I follow to determine whether or not the kw is a keeper is:

    the difficulty rating is more than 3 stars
    no page has more than 75 backlinks
    no page has a PR higher than 5

    If all these check out then I will keep the kw as a good kw to rank for. Just repeat these steps until you have no less than 5 good kw's to rank for.

    After your done its time to move on to the next step:)
    STEP 4

    Ok so we have a domain name, and at least 5 good kw's..now its time to get the site up.

    When you begin you wont have any customers of course so what I do is head over to yellow pages and find 5 businesses on my niche and get there info:

    Business name
    address
    phone number
    email (if they have one)
    and a short description

    I will then take this info and put it on my site making a review site out of it ...ranking the businesses 1-5 with 1 being the best.

    The resean I do this is becasue once you start getting the owners to pay you for the valuable ad space you can charge according to the position they want on your site.

    For example I charge:

    $50 a month for the #1 spot on the site along with the rights to have a banner under the website tittle

    $30 for the second spot with maybe a ad on the side-bar

    $20 for the 3rd spot

    $10 for the 4th and 5th spot.

    for a total of $120 profit:)

    Doesn't sound like much, but that's instant paypal cash in your pocket and if you scale it up to say 10 sites...that's over $1,000 a month reoccurring.

    Trust me once you see how easy it is to rank for your kw's this will happen a lot faster than you think:)

    Finding owners to buy ad space

    This step might scare a lot of people away because they think they will have to cold call....well have no fear, no type of calling is necessary for this method.

    The way I go about it is that once I have 1 or 2 kw's on the 1st page of google I wills tart to send out email to the business owners in the niche im targeting around the city.

    This is less nerve racking because instead of trying to sell someone on the hope that you can get them to the 1st page....you are instead offering them cheap ad space on a site that's already ranked.

    This takes the stress out of trying to convince them to buy...since they will already be able to see that the site is ranked. Not to mention its a high chance that they are already paying a large amount of money for ad space on yellow pages or sites like it, that they will jump at the chance to get their business on a site with a 1st page ranking for only $50 a month.

    Once you send out some emails you will start to see the responses pouring in about getting space on your site.


    Think of your own twists to add to the method., and most importantly....ACT ON IT!!!!!!


    ***If you have any question...feel free to post them on the thread and I will be more than happy to help out:)***
     
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  2. Bugaman

    Bugaman Newbie

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    can you pm a sample site if you can?
    thanks
     
  3. mellowfellow

    mellowfellow Junior Member

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    this kinda sounds like the dentist method...

    i would suggest calling them in person rather that impersonal emails. Imagine you were a business and you got a random email telling you to give them 50$ for a spot on a website.

    it would be easier to sell if you informed the business how much more sales and traffic they would expect for signing up on your site.

    instead of a website why not a newsletter with different other companies like tire shops, flower shops, and etc to be placed on the waiting rooms.

    You could always put your cpa ads in your newsletter...:rolleyes:

    more offline work but less saturated then the good ol ill-make-u-a-site dealio
     
  4. moneybagz

    moneybagz Newbie

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    For security reasons (I use wordpress) I don't like giving my sites out...ill be more than happy to give a screen shot though.
     
  5. DellPrinter

    DellPrinter Newbie

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    nice write up

    ill give it a try in my city population 1,250,000 i just moved in dead center downtown i would not mind getting to know the local businesses
     
  6. moneybagz

    moneybagz Newbie

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    Yeah I agree...if you have the confidence to call then your success rate will be alot better, but I guess I cant get over my fears lol

    Emails work for most small businesses because thats what they rely on to communicate...so with a good subject line with the owners name the success rate is even higher since its more personal.
     
  7. fred030

    fred030 Registered Member

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    Good post , very detailed but how do you rank above the google places ?? and if you don't rank above GP what ranking are you talking about .. as i have a few sites ranking below the google maps and i get NO traffic .
     
  8. moneybagz

    moneybagz Newbie

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    That depends on your city and niche that your site is based...I dont rank above google places, but thats where I try and upsell the companies...I give them the option to outright buy the site as well as offering them the chance to get the google places top position.

    Thats another reason why I charge much less than a yellowpage ad space on my sites.
     
  9. fred030

    fred030 Registered Member

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    I see , but are you getting any traffic to this sites ( i get 5 visits every now and then :D)with no traffic what's the point of getting ranked offline clients aren't that stupid to keep paying for a service that doesn't provide anything , at least my clients don't unless you upsell them which you need to get on the phone for so no cold calling ??? ,

    I am not trying to be negative or just argue with you here , i have done this and faced the obstacles i detailed above (that's why i offer other services to my clients and cold call or referees) ... and since you have success with it how did you deal with what i said above ?

    Regards
     
  10. jegolove

    jegolove Regular Member

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    this method has already been shared here
     
  11. moneybagz

    moneybagz Newbie

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    How much were you charging per ad space?

    im not saying I get 1,000's of visitors per day but for the price of ad space that im offering its alot cheaper than what they would pay to have there ad on the yellow pages or any site like it...$50 a month is nothing for most of these shops and they are more than happy to pay...this method wont make you enough money unless you have 1st page ranking for at least 3-5 kw's giving you more traffic than you would for just a site ranking for 1 kw and atleast 10 of these sites up:)

    And as I said in the thread once you have a client buying from you when you call its no longer considered cold calling...you will feel alot better upselling once they are already buying something for you:)
     
  12. Toolboy

    Toolboy Registered Member

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    Yes this was a fantastic method -shame that Google places has pretty much killed it
     
  13. trampart

    trampart Newbie

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    Kind of defeats the whole idea of "No Cold Calling" if you have to cold call them, doesn't it?
     
  14. Alachua

    Alachua Newbie

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    Exactly. I used to set up sites like this with lawyers and bars.
     
  15. tubeincreaser

    tubeincreaser Regular Member

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    This method is great, I still use it, however, your pricing is completely fucking STUPID! You can charge at least $250 per a spot, I do so and also offer them video creation to put in the listing.
     
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  16. adbot

    adbot Power Member

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    nice of you to share. We all appreciate the effort. That being said, this has been shared several times before as mentioned. Keep those methods coming though its nice to see new members contributing.
     
  17. jrbobdobbs

    jrbobdobbs Junior Member

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    Good variation on the method. Do you have a way (script or whatever) to automate rebilling? Could get to be a hassle handling all the admin.
     
  18. natorob

    natorob Junior Member

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    Actually working on this method right now with a twist.

    No results yet as we are still ranking the sites, but I'll keep you posted.
     
  19. Retiredb430

    Retiredb430 Newbie

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    Have tried this method from an earlier thread about dentists in leyton etc

    The method only works if you can help them get customers/clients etc otherwise they will cancel their payments. You have to deliver the goods and keep them happy to profit from this method.

    Just my 2 cents though, others may have better luck, thanks for the share OP