Yep, this recent update slaughtered a bunch of my sites. Last year around this time I was ranking organically #1 for about 30+ local keywords.
Then Google washed out most of those keywords by throwing out 7 packs everywhere. Literally like 80% of my main keywords had now become 7 packs.
So that forced me to start getting reviews and citations.... at which point I gained back most my #1 rankings (in G local instead of organically).
But then this recent "Pigeon" update... what does it do? It just fucking REMOVES virtually all the 7 packs I was ranking in..... and now I don't rank in G Local or organically. I mean I do for a few keywords, and I'm still dominating Bing & Yahoo, but Google traffic is down big time. And it's driving me crazy.
I have a competitor in 1 of my niches for "basement waterproofing nj"... the guy has >>5<< spots dominating for his term.
Then my site (sunbeam) sits in the middle of page 1. And I don't know ytf I can't outrank this guy. I got good links, a decent amount of content, site is over a year old, but no matter what it won't outrank this guys site.
Local SEO has just been crazy as of late. Last year I was ranking 1 site after another in the top 3. These days Google is so much more finicky and random it seems.