Hello again BHatters, I posted a brief report of keyword research I did on a three-word keyword I did related to my passion here on BHW at /seo/is-my-keyword-difficulty-analysis-on-target.929959/ (Can't post links yet.) I received the confirmation I expected, that it was likely beyond my reach currently. However, not being willing to give up on my passion just yet (which, by the way, basically umbrellas other sub-passions of mine I could branch into), I did some more brainstorming and research. But, I think I'm confusing myself. I have read a number of posts here and other articles, and I still find myself confused between niche research and keyword research. To me, niche research would be analyzing the viability of a topical keyword for a site overall, while keyword research would be done when determining what content one would create. Yes, no? For example, suppose one were to be looking toward building a (potentially authority) site of, say, less than 100 pages to be monetized with either premium content subscriptions and/or Clickbank. Would the suggested strategy be to define a broad keyword or brand (ie. niche research?) for the site as a whole, and then do the keyword research for the individual sub-pages that would hopefully be ranked to build the brand/site? Put another way, for researching the difficulty of ranking the site as a whole, would one look at broad match (without quotes) SERPs or at exact match (with quotes) for the main topical keyword? Or would one look at all the SERPs for the sub-keywords? exact match or broad? Aatrox, at /seo/this-is-how-i-do-my-keyword-research.821150/, appears to get excited about broad match hits of less than a million on a four-word keyword and doesn't even mention using quotes except for allintitle and inurl. On the other hand, macdonjo3 at /seo/the-absolute-newbies-guide-to-keyword-research.374487/, uses quotes even for the main keyword, ie. "golf". This confuses me regarding the exact purpose of each specific tactic. So, I guess if I could figure out how to ask what I'm not really even sure how to ask, it would be: 1. What's the difference between niche research and keyword research? 2. What strategy should be used to determine the difficulty of the overall niche topic: the topical keyword difficulty or the potential difficulty/ease of ranking multiple articles based on various long-tail keywords (since sites don't get ranked, but pages)? 3. When should quotes be used and when should they not be used during research? I hope I haven't confused you too.