I think a good marketer is always aware of what is going on in the real world.
It is important to find out what the top-selling products are and what needs people have that aren't going fulfilled. Use sites like Google Trends and Lycos Pulse to determine what niche you want to tackle. Also check out the top searches on Ebay.
For instance, if you notice some very particular brand of camera is selling well on eBay, you'll want to start a marketing campaign focused on that particular camera and grab as many of the top spots on the first page of Google for it that you can.
You'll have your affiliate link to eBay or another one of the sites that sells this camera on all of your Google pages, they will likely be Web 2.0 websites.
Hopefully this gets you thinking.