A week ago I launched a major niche finding operation on Google AdWords. My rules for selecting a niche were as follows:
Monthly search volume > 5,000
Competition < 50,000 sites
I was having a blast, finding lots of nice little niches. Then, after reading around a bit more on BHW, I was brutally informed of the existence of Google AdWords "exact mode", and that my previous research had not given me the true number of searches in "broad mode".
Is broad mode on AdWords completely misleading?
And if exact mode is compulsory for good keyword research, what new rules should people follow to find a decent niche? (i.e. minimum monthly searches, maximim competition)
With the research I've been doing in "exact mode", finding a marketable niche with >5000 search and <50,000 competition seems like a pipe dream