Just want to preempt this by thanking bhw member grafxextreme for his business directory thread. Looking for a little advice if anyone can offer some. I've used the search function and there are some great threads but nothing exact. If you would do something different to my plan, i'd welcome any constructive criticism. I've registered a business (had to in order a domain.com.au) so everything is on the square and i'm not looking for the quick buck here. Taking a view of 12-24 months here before selling the business. The niche market I've picked is not competitive from an SEO perspective. Top 10 local results all have little to no on page optimization. Off page is going to be a little bit of a battle, rank 1 has just over 600 backlinks; more than do-able, just not in 30 days. I think i could hit top 3 within 3 months and have it completely dominated within 12 months. I'm creating a nation wide business directory. Let's pretend the niche is pizza shops. I would go on a more local scale, but given we've only 20 million people living here in Australia in 8 cities, i think it's the best approach. Once i'm finished on the cities, i can move to more regional areas. I'm using wordpress to structure my directory. So it won't be a traditional directory of sorts. This way i can have mydomain.com.au/state/pizzashops-in-suburbname/ and later on mydomain.com.au/regionalarea/pizzashops-in-suburbname. Now there are plenty of these businesses in each capital city. Likely 100's. I think on the lower side i could get 25 businesses submissions per city. I plan to charge $29.95AUD (about $15-20USD) for the first 12 months of my directory. I think this is reasonable. 25 listings per capital city = 748.75 x 8 capital cities = $5,990AUD. I think i could have it set up within 2-3 months so $2,000 grand a month, that's about the average Australian wage. Keeping in mind this is on the low end of my figures and only the capital cities. I could have the regional areas of Australia listed 3 months after that process and by then my domain is going to have some decent ranking (top 10) and generating traffic so i can charge more. I figure $49.95 at this point for 12 months. Assuming i break down each state and territory into 5 regions, that's 40 additional regions to list. For each region, 25 businesses is on the lower end of expectations. 25 x $49.95 = $1,248.75 x 40 regions = $49,950. So within 6 months i believe i could have $55,940 in gross earnings. I could then spent the last 6 months of the first year building more backlinks etc so that by the time the first year comes around, the site is firmly at #1 with no chance of being taken over without doing a lot of work. I then invoice every single business in the capital cities directory. Let's assume the worst and only 10 businesses take up the submission again. 10 x $99.95 - $999.50 x 8 cities = $7,996 So for 12 months work (where the majority of the work is in the first 3-6 months) i could possibly gross $60,000 At this point i can just sell the business the directory off. I'm not sure how much something like that would go for so i'm not including it in my gross. Any ideas or advice ? I've experience in sales as i use to work for Telstra selling mobile phones and Internet, so i'm good at building rapport over the phone. There is a lot involved in calling all these businesses up but the cost is time, not money, there are unlimited phone call plans here for like $100 a month so it's nothing.