Niche Articles For Site

I get the idea of topical authority

laptops, best laptops, etc, but you start running into issues of keyword cannibalization, etc, whats the best way to find articles to build topical authority?

keyword cannibalization means you have 2+ pages targeting the same (main) keyword. How can you run into cannibalization issues if you don't purposely create 2+ pages for the same keyword ?? You won't

Regarding the topical authority, you can just target keyword with the same base word. For example, if your site is about cats, just write about cat food, cat memory, cat breeds, cat behaviour, cat toys, etc... and you'll become an authority on the topic of CATS if your content is good and you get enough love (traffic, backlinks, and mentions).

You can also find more topics to write about by simply putting these main keywords (cat food, cat breeds, etc.) into google and seeing what other RELATED keywords google suggests in the bottom of the SERPs.

So what if your a e-com site that sells cat food, you have a category page called : cat-food, can you also have an article called ideal cat food: how to feed your cat? Without running into these cannibalization issues?

I don't know about "the best way" to find article topics, but the quickest and easiest way, as far as I'm concerned, is to reverse-engineer your competitors.

You're targeting laptops.

Please understand that that's too broad of a niche.

You have to zero in on a sub-niche.

To figure out which sub-niche you should go after, you should focus first on the commission percentages for the sub-niche, the range of products you can promote, and, just as importantly, the range of problems those products address.

Once you have a broad idea of this, pick a sub-niche, find keywords related to your sub-niche, and then do searches using those keywords.

You should come across content that is directly targeting your sub-niche.

The next step is to get the domain names of those sites that specialize in your sub-niche.

The fact that they are ranking really well for your sub-niche means that they've done their homework and are obviously producing content that ranks.

Once you enter their domain names into paid SEO tools like SEMrush or Ahrefs, you should have access to the keywords that they rank for.

These are your sub-niche's keywords.

Filter those keywords based on keyword difficulty as well as search volume.

Once you have filtered your keywords, enter each keyword remaining on your list to make sure that the content that you're going to be reverse-engineering directly addresses the search intent behind the keywords you are targeting.

Once you have cleaned up your list, the next step is to enter your keywords into optimization tools like Frase or Postpace or some other cheaper competitors.

Whichever tool you go with, these content optimization tools are useful because they help you find contextual keywords.

The next step is again to enter your target keyword into Google and then get the top ten results.

Get information from the top ten results.

Do additional research to beef up whatever gaps the top ten results may suffer from.

The point is to come up with content that is so comprehensive that searchers only need to visit your page to get all the information they need on the keyword that they're searching for.

Also, make sure that your content is easy to scan.

I can't emphasize this enough.

Make sure that your subheadings are written in active voice.

Also, use short sentences and short paragraphs.

The key here is to make sure that your content doesn't look like it's going to be a chore to read it.

There should be no big blocks of text.

Include some videos and diagrams and pictures.

By increasing the engagement level of your content, you increase your chances of delivering the experience searchers are looking for.