RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,017
- 11,296
Google http://www.google.com/url?q=http%3A%2F%2Fcm.wtaff.co%2Ft%2Fj-l-filithy-iytuguttl-t%2F&sa=D&sntz=1&usg=AFQjCNGBYzpRkKLyCtWIoW7liDUTMOR_TA Ads Creative Studio, a tool to create a “unified workflow” across teams.
The problem Google is trying to solve: Headaches with advertising. There’s one issue when you create many ads: So many things and places to keep track of those things.
This is especially true when you’re working with a team: The pictures are in one place, the videos in another, the video edits somewhere else, and the copy… Well, your writer had too many Moscow Mules the night before and dropped them in an unrelated folder.
Plus, many teams use different Google tools which don’t sync well with each other. And that creates even more problems and confusion.
How Google is tackling this: By streaming the work across teams. Essentially, Google has identified how teams struggle to communicate and work with each other and released Ads Creative Studio with four main features:
The problem Google is trying to solve: Headaches with advertising. There’s one issue when you create many ads: So many things and places to keep track of those things.
This is especially true when you’re working with a team: The pictures are in one place, the videos in another, the video edits somewhere else, and the copy… Well, your writer had too many Moscow Mules the night before and dropped them in an unrelated folder.
Plus, many teams use different Google tools which don’t sync well with each other. And that creates even more problems and confusion.
How Google is tackling this: By streaming the work across teams. Essentially, Google has identified how teams struggle to communicate and work with each other and released Ads Creative Studio with four main features:
- Director Mix, a tool to help you customize your creativity for different audiences. Dynamic Display and HTML 5, tools to help you generate interactive and customized creatives. Works with Display & Video 360 and Campaign Manager 360.
- Works with YouTube video ads.
- Audio Mixer, a tool to help you create tailored audio ads. Works with Display & Video 360.