Newbies Guide to Home Page vs Inner Page Link Building

lightningblitz

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One of the hardest parts of learning SEO for me was nailing down how many links to build to what page in order to rank.

After a lot of testing and links built, I am pretty comfortable with my process. Comfortable enough to share and answer common questions.

This guide will have a bit about SEO (what links and why) but mostly about your site size, what links are built to what page, and why.

Authority Website Vs Niche / Affiliate Website

Your SEO strategy is different depending on what size website you build. Also, how you build links. Most SEO guides are sharing how to rank a Niche Website.

Most SEO services are designed to rank a thin website as well. When you allow one URL per order, you can almost assure that the service is optimal for a thin site.

The main difference is that a larger website can rank easier if:

1. Some pages have a lot of links
2. Internal links is great
3. Home page is strong
4. Strong site architecture

It isnt just about having a lot of content. This is where the white hat guys mess up. You still need some external link juice to rank.

We all have seen Forbes rank for a keyword it has no business ranking for. A page with zero links and mediocre on page ranking for medium comp keywords, only because it is on Forbes.com.

Some people say it is because the root domain is so strong. This is partially true. But the rest needs to be right too. You still need some pages to have good links.

Your classic thin site can be ranked with enough good backlinks pointed directly to the page you want to rank - assuming that page is your home page.

Your classic large site requires a different approach.

The Large / Authority Site Difference

Let's assume you have a site with a super strong home page, great site structure, snd incredible incredible internal linking. White Hats say you can rank for anything, right? Lets dig into that.

You now want to rank a page for SEO.

Big keyword, some strong competition. I did a google search for SEO and got:

1. https://moz.com/beginners-guide-to-seo
2. https://searchengineland.com/guide/what-is-seo

Now, Forbes still did appear in my top ten. But number six. Wikipedia was number three.

Which domain is stronger? Moz / Search Engine Land or Forbes / Wikipedia?

Wikipedia is an internal link monster. Insane metrics, for those who follow metrics. Great site structure.

I can give thousands of big examples, but the fact is a page with strong external links will always rank higher if all else is the same.

That being said, a site can have worse or less links and rank better than a website with superior links if it has superior home page strength, internal linking and website structure.

But, backlinks are king.

Home Page Vs Inner Page Link Building

Let's stick with Search Engine Land.

2jM3I5Q.png


The home page has 93,000 links. Granted, Moz vastly underestimates the total links. For majestic, it shows 26,000,000.

Now, the page ranking for SEO.

WF8xTt4.png


This page has 5,600 links according to moz. Majestic 58,000 fresh.

Anchors are next for the inner page, according to majestic.

6E9veEV.png


Interesting. Look at all of those anchors for SEO and Search Engine Optimization.

What does this tell us about link building to inner page vs home page?

A site ranking for a high comp keyword has vastly more links pointing to the home page than the inner page targeting the keyword.

The inner page has the majority of links targeting the keyword in some variation. While the home page has mostly branded anchors.

What does this mean for me?

You can rank an inner page of a large site with anchors that a thin website normally would not be able too.

This does not mean you can only blast exact match anchors, it means the ratios most peope throw out such as:

1. 1 or 2 percent exact match.
2. 5 percent long tail / lsi.
3. 93 percent branded, generic, naked.

Are not quite accurate. You have far more room to play with.

Should we be more aggressive?

This is not just about you, the reader. It is about SEOs in general. Lucky for us, a LOT of SEOs have tested this.

Disclaimer: Every niche is different.

We should be slightly more aggressive.

Ratios for an Authority Website

You home page should follow the general SEO advice.

1. About 90% brand, generic and naked anchors. I prefer at least 50% brand anchors is what I use.

2. About 5% to 7% partial, long tail and entire sentance linked containing keyword.

3. About 3% to 5% exact match anchors.

Inner Page is where we can be more aggressive.

1. About 50% brand, generic and naked anchor.

2. About 35% partial, long tail and entire sentance linked containing keyword.

3. About 15% exact match anchors.

Again, this entirely depends on niche. But in general, with a large website, you can more easily rank an inner page and you can be far more liberal with the anchors you use.

Why so many brand / naked / generic anchors for home page?

Well, I for a large site, you are building a brand.

Take a look at Amazon, Overstock, Best Buy, etc. Brands that sell good and are designed to turn a profit have a huge amount of branded anchors.

When working with a large site, this is exactly what you want.

And if you can't do it naturally, or do not want to wait, you need to fake it until you make it.

Linking to Home Page vs Inner Page

I start with a 90 - 10 split with a large site until it has at least 10 inner pages targeting keywords.

After that, I aim for 50 - 50 until I have several hundred inner pages targetting keywords.

After that, you get to be more liberal. I have seen successful sites as aggressive as 20 - 80. I normally suggest 30 - 70 for an aggressive website.

What links do I build?

This is why I suggest a Press Release and full social media set up with naked or branded anchors. You can get hundreds of backlinks right away in a natural way.

Since a few no follow links are ever a bad thing so the PR is fine.

After that you want the usual diversity backlinks pointed to the home page.

Plus, some contextual links.

If your home page is targetting a key word, you will need some Guest Posts / Web 2.0s / PBN links.

Inner Pages can have far LESS diversity.

LESS IS MORE.

A few web 2.0 links, an image sharing link, a PBN link or two, maybe a blog comment. You build only enough diversity to make your ratio correct. You build only enough power links to rank.

Enough about BIG sites, what about my MNS?

Ratios are a bit different. Your home page should be targetting a keyword for a MNS or thin Affiliate Site. That means links are pointed to the home page which are key word specific.

But my general guide lines remain the same. You just generally need MORE links to rank an inner page.

MNS / Affiliate Site Home Page vs Inner Page Ratios

This I have a hard 30 - 70 rule for. At least 30% of total links pointed to the home page.

At most 70% of links pointed to inner pages.

Some SEOs are too safe when it comes to this. Doing 50 - 50 splits. I prefer to go with 30 - 70 as it works and I build less links to the home page.

What links to build to the MNS / Affiliate Site?

This is the biggest difference between how I build links to the two types of sites. Why? You normally dont want to try a PR to a thin site. Sometimes the PR will not be accepted. Plus, it doesnt look natural.

Plus, you generally have less Guest Post opportunities for a thin site.

This means you follow my SEO guide. You build diversity links. You build Web 2.0s and PBN links.

Some links you can always get for any site. When not doing a PR, you still build social media profiles. If I can, I try business / local citations. Again, this is perfectly natural. Your Affiliate site is a business / review site after all.

That's all Folks!

After this you know the ratios to rank a site. This does depend on niche so ALWAYS look at the anchor ratios, link profile, and home page vs inner page ratios of the top ten.

Keep in mind that big sites and small sites SHOULD have different ratios.

Thank you @davids355. I think I got the image linking right this time. Uploaded to imugr and then linked imugr.
 
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Samwacgamchy

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bookmarked to read later. Thanks for this. Any press release service that you can recommend? I always thought they are dangerous because of duplicate content backlinks.
 

lightningblitz

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bookmarked to read later. Thanks for this. Any press release service that you can recommend? I always thought they are dangerous because of duplicate content backlinks.

Press Releases are good if used legitimately. Not all sites need them.

On BHW I have used:

https://www.blackhatworld.com/seo/p...cbs-abc-nbc-fox-affiliated-news-sites.433997/

But more recently I found a seller on Fiverr.

As long as the PR is decent, it is all about distribution. I aim for as many good paid sites included in a PR service.
 

mmulder1985

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Nice read except for the fact that I am not able to see the images it shows
 

lightningblitz

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Nice read except for the fact that I am not able to see the images it shows

Thank you for letting me know.

They were just cropped images of majestic and moz showing what I was talking about.

Weird. I uploaded images to imugr and then uploaded here. I will see if I can get help to figure this out.
 

davids355

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Images fixed. I think you had linked to the gallery or the page where the image was, rather than the actual image itself.

It’s a confusing thing with imgur.

On desktop you have to hover over the actual image then it shows you the url for that image and you just copy it and add an extension (jpg for example), on mobile - or at least from iOS - you click on the image once it’s uploaded then click on the save/export icon and click on copy link.
 

lightningblitz

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Thank you David.

I will play with it a bit on the app. Now that I know what I am looking for I will figure it out.

It is amazing that I mess up images on a forum. I used to Admin a forum and I make money on the internet.

If that isnt proof anyone can make money with SEO, I dont know what is.
 

K114a

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Here's my situation,

I wanted to rank my inner page. Right now, I have fewer links to my homepage. Is it fine, if i have lesser links to homepage?

And PR is pretty much useless because most of em don't get indexed or get removed in couple of months or most of em is no follow.

And suggestions?
 

lightningblitz

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Here's my situation,

I wanted to rank my inner page. Right now, I have fewer links to my homepage. Is it fine, if i have lesser links to homepage?

And PR is pretty much useless because most of em don't get indexed or get removed in couple of months or most of em is no follow.

And suggestions?

You can still rank an inner page by not following my ratios. These ratios are just what I find as successful.

I think I stared PRs were nofollow. And yes some drop off. But it is a cheap and easy way to get ratios right.

Some people dislike PRs. Thats fine. That is why I suggest citations and social media accounts to help with the ratios.
 

prakajyadev

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When linking to homepage of a large site, do you use anchors of an exact match nature belonging to an internal page for the homepage as well?
 

lightningblitz

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When linking to homepage of a large site, do you use anchors of an exact match nature belonging to an internal page for the homepage as well?

I never point anchors for a term I want to rank an page for to the home page.
 

Velenterprise

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Wow awesome guide by lightningblitz again! Thanks.

Quick question: which press release service and social network set up for naked or branded anchors do you recommend?
 

lightningblitz

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Wow awesome guide by lightningblitz again! Thanks.

Quick question: which press release service and social network set up for naked or branded anchors do you recommend?

Off Blackhatworld I have used a few. Most no longrt offer PRs except Paulopaul. His link is a couple posts above.

I used him maybe 2 years ago. Like everything, I found a smaller seller offering better prices and quicker turn around. Cultizated a relationship with this person and he got me a couple guest posts on his blog.

Social profiles are always done by a fiverr seller. It varies who as I look for a sample, high reviews and the best bang for the buck.

For work like this on fiverr sellers slowly up there price once they get reviews. For example, I used to use a guy who offered 20 profiles set up with banners and logos, plus free IFTTT set up and customization for facebook fan page, twitter, etc.

All defaults would be changed to fit the websites brand. After about 20 orders from me alone for PBN sites, he started stripping the service down. First thing to go was full customization. Then IFTTT. Eventually all being offered in the basic gig waa 20 accounts with banner / logo upload.

I still have used him, but you can find 10 other new sellers offering the 20 profiles with everything but full customization for 5 bucks.

I have tried BHW services for this. I always found one of three things:

1. Incredible prices

100 bucks for 20 profiles isnt a bad deal when all the work is done, but it is at least twice buying off fiverr or a microworker site.

2. Seller isnt responsive.

I give 72 hours for a seller to reply before I give up. Social profiles are the only service I consistently wait days to hear back everywhere but fiverr.

3. The service isnt offered.

When I count out the non responsive sellers, last time I looked no one offered what I wanted.

Hop onto fiverr, find a social media account creator. Most offer logos for an extra 5 bucks, but I have them done individually. For under 20 bucks total you get all the bells and whistles you could want.
 

Ampro Tech

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I never point anchors for a term I want to rank an page for to the home page.
So when you say to maintain 50% home page ratio with :

About 35% partial, long tail and entire sentance linked containing keyword.

About 15% exact match anchors.


how do you maintain these ratio for a homepage if you dont point inner-page anchors ?

Also, is press-releases safe ( bought from marketplace in bhw) and powerful way to build homepage authority? or niche based PBNs better?
 

Vaibhav Adlakha

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I think when it comes to link building the home page vs inner pages, majority of links should be pointing to the home page but some of the links should be to internal pages.
 

Tishina

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Nice post.

The forum is starting to pick up on the right strategy of link building.
 
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