Question about trying to create backlinks for a local lawyer site. I am helping a friend with the SEO for his firm's website. If I'm trying to rank for divorce lawyer and divorce lawyers, should I make the anchor text City Divorce Lawyers instead of City Divorce Lawyer. Will using the plural of lawyers help with rankings for both lawyer and lawyers, while using lawyer would help with divorce lawyer but not as much with divorce lawyers. Or do I need to create backlinks with both terms as the anchor text. Hope I made sense. Probably a dumb question, so don't make fun of me too bad if it is.