Hey im a bit of a newbie to SEO and am looking to make my first site. I have a keyword with 40K+ searches a month. Tools like traffic travis and market samurai tell me it should be relatively easy to rank for, as there are almost no sites with the keyword in the title, H1 tags, domain name or description. However most of the top sites are big name sites with 10's to 100's of thousands of backlinks to the domain (not the ranking page), are at least 3-5 years old and are typically page rank 3 to 6. Do you think this keyword should be easy to rank for or am I kidding myself? Any help would be much appreciated!