Newbie looking for advice on running campaigns!

Hey guys!

In the past I worked with someone who had lots of organic traffic from Google and I witnessed first hand the power of Google traffic. It's the best and highest quality!

I always considered that if I had the money to invest in PPC campaigns with AdWords that it could work, but I never had the money to invest. I figured I'd need at least 5k or more to throw at Google before I'd potentially find anything that generated profit.

I'm simply making this post to reaffirm my beliefs about Google traffic quality and to see if anyone has any beginner advice for someone like me? Tips, etc!

Hello! I've been running Google ads for many years for many companies now and it definitely still works.
Things have changed a little bit over the years, especially since the implementation of more AI, but most things still work the same.

One major change is the importance of broad match keywords. While in the beginning exact and phrase match were the way to go, I've noticed that broad match works better BUT you have to combine it with negative keywords. Meaning that you have to remove unnecessary keywords as the campaign matures. If you fail to do that you'll be wasting a lot of money.

The very first step is to make sure you set up your conversion tracking the right way. This is important because it gives Google data to know if the campaign is doing what is supposed to be doing.

The next step is to make sure you do proper keyword research. Knowing what your potential customers are searching for is another key to a successful.

Then make sure you write compelling ad text. If you're good with ChatGPT this is going to save you a massive amount of time. Give it the right prompts and watch it work magic. I've been testing it for a couple of months now and most of my ChatGPT campaigns outperform my own headlines and descriptions, and I'm not bad at thgn ose at all. AI is really changing the game in this domain.

After that you have to make sure you have a good landing page. People click on your ad expecting something on your website. Make sure those two things align.

For the Bidding type you have to choose it highly depends on your website. If you have a lead generation website you can choose Conversions, if you have a ecommerce website it would be better to choose Maximize Conversion Value.

Last but not least, the budget. 5K is more than enough to test it for a couple of months. I would even go as far as to say that the first couple of months you should only be spending a couple of hundreds of dollars to find your most successful campaigns. After you find it you can gradually scale the budget. Don't increase you budget too fast though. If you're spending $10 a day and want to scale it to a higher budget I would increase it with 10-20% every week until you reach $100. Once you reach $100 a day you can scale it a little bit faster with like 25-50% a week.

There are of course a couple of other things, but I think this covers the most important parts of a successful Google Ads campaign.

People will always be searching for something, and as long as you can provide what they are looking for, there will always be a need for (something like) Google.

Feel free to ask questions and I'll do my best to point you in the right direction. Good luck!

trippyroad said:

Hello! I've been running Google ads for many years for many companies now and it definitely still works.
Things have changed a little bit over the years, especially since the implementation of more AI, but most things still work the same.

One major change is the importance of broad match keywords. While in the beginning exact and phrase match were the way to go, I've noticed that broad match works better BUT you have to combine it with negative keywords. Meaning that you have to remove unnecessary keywords as the campaign matures. If you fail to do that you'll be wasting a lot of money.

The very first step is to make sure you set up your conversion tracking the right way. This is important because it gives Google data to know if the campaign is doing what is supposed to be doing.

The next step is to make sure you do proper keyword research. Knowing what your potential customers are searching for is another key to a successful.

Then make sure you write compelling ad text. If you're good with ChatGPT this is going to save you a massive amount of time. Give it the right prompts and watch it work magic. I've been testing it for a couple of months now and most of my ChatGPT campaigns outperform my own headlines and descriptions, and I'm not bad at thgn ose at all. AI is really changing the game in this domain.

After that you have to make sure you have a good landing page. People click on your ad expecting something on your website. Make sure those two things align.

For the Bidding type you have to choose it highly depends on your website. If you have a lead generation website you can choose Conversions, if you have a ecommerce website it would be better to choose Maximize Conversion Value.

Last but not least, the budget. 5K is more than enough to test it for a couple of months. I would even go as far as to say that the first couple of months you should only be spending a couple of hundreds of dollars to find your most successful campaigns. After you find it you can gradually scale the budget. Don't increase you budget too fast though. If you're spending $10 a day and want to scale it to a higher budget I would increase it with 10-20% every week until you reach $100. Once you reach $100 a day you can scale it a little bit faster with like 25-50% a week.

There are of course a couple of other things, but I think this covers the most important parts of a successful Google Ads campaign.

People will always be searching for something, and as long as you can provide what they are looking for, there will always be a need for (something like) Google.

Feel free to ask questions and I'll do my best to point you in the right direction. Good luck!

Click to expand...

Thank you so much Sir for this detailed guide.

Sir I have a question - If I want to add "Hack" word in the Title & Description of the campaign then it will flagged by the community guidelines policies but what If I add "Hack" word in Search keywords only ?

vishalshar said:

Thank you so much Sir for this detailed guide.

Sir I have a question - If I want to add "Hack" word in the Title & Description of the campaign then it will flagged by the community guidelines policies but what If I add "Hack" word in Search keywords only ?

Click to expand...

You're welcome! I've never used te word "hack" so the honest answer is that I don't know. But the best way to figure it out is to test it. It might work because for example the search keyword "Growth Hacker" also contains the word hacking, but a growth hacker is simply someone in marketing.

So create a campaign and test it out, that's always the quickest way to find out if something works

trippyroad said:

Hello! I've been running Google ads for many years for many companies now and it definitely still works.
Things have changed a little bit over the years, especially since the implementation of more AI, but most things still work the same.

One major change is the importance of broad match keywords. While in the beginning exact and phrase match were the way to go, I've noticed that broad match works better BUT you have to combine it with negative keywords. Meaning that you have to remove unnecessary keywords as the campaign matures. If you fail to do that you'll be wasting a lot of money.

The very first step is to make sure you set up your conversion tracking the right way. This is important because it gives Google data to know if the campaign is doing what is supposed to be doing.

The next step is to make sure you do proper keyword research. Knowing what your potential customers are searching for is another key to a successful.

Then make sure you write compelling ad text. If you're good with ChatGPT this is going to save you a massive amount of time. Give it the right prompts and watch it work magic. I've been testing it for a couple of months now and most of my ChatGPT campaigns outperform my own headlines and descriptions, and I'm not bad at thgn ose at all. AI is really changing the game in this domain.

After that you have to make sure you have a good landing page. People click on your ad expecting something on your website. Make sure those two things align.

For the Bidding type you have to choose it highly depends on your website. If you have a lead generation website you can choose Conversions, if you have a ecommerce website it would be better to choose Maximize Conversion Value.

Last but not least, the budget. 5K is more than enough to test it for a couple of months. I would even go as far as to say that the first couple of months you should only be spending a couple of hundreds of dollars to find your most successful campaigns. After you find it you can gradually scale the budget. Don't increase you budget too fast though. If you're spending $10 a day and want to scale it to a higher budget I would increase it with 10-20% every week until you reach $100. Once you reach $100 a day you can scale it a little bit faster with like 25-50% a week.

There are of course a couple of other things, but I think this covers the most important parts of a successful Google Ads campaign.

People will always be searching for something, and as long as you can provide what they are looking for, there will always be a need for (something like) Google.

Feel free to ask questions and I'll do my best to point you in the right direction. Good luck!

Click to expand...

Thank you so much for this comprehensive introduction! Very informative. I will definitely ask you for more advice in the future. I'm sure I'll have lots more questions. Thanks again!

trippyroad said:

You're welcome! I've never used te word "hack" so the honest answer is that I don't know. But the best way to figure it out is to test it. It might work because for example the search keyword "Growth Hacker" also contains the word hacking, but a growth hacker is simply someone in marketing.

So create a campaign and test it out, that's always the quickest way to find out if something works

Click to expand...

Okay Sir thank you so much, I'll try this

Yes google still gives us great traffic. You can use old accounts, it is more trusted by Google

Can you give more info on ChatGPT for ads writing? What promps do you use?

N1ckG2 said:

Can you give more info on ChatGPT for ads writing? What promps do you use?

Click to expand...

I don't have my work laptop on me right now but it's something along the lines of:
"Can you write a headline and description about [insert keyword]. I want the headlines and descriptions to be catchy and click-baity to encourage people to click the link. The headline needs to be a maximum of 30 characters and the description needs to have a maximum of 90 characters.
Give me 10 examples of each."

Another good thing to do is to Google articles about the best way to write Google ads/the best types of Google ads and copy some of those things into your prompt.

Last but not least you can ask Chatgpt to help you. Simply ask it questions about what type of information it needs to create the best type of ads. Hopefully that helps a little bit!

These are really great tips @trippyroad. Have you tried health supplements niche in past? Any tips to avoid suspension?

adwaitk007 said:

These are really great tips @trippyroad. Have you tried health supplements niche in past? Any tips to avoid suspension?

Click to expand...

Unfortunately not. I tried to stay away from products that have a high chance of having your account banned. It's hard to build a sustainable business if you have to keep stressing about getting banned.