Been reading the forums for a while and trying some things but I'm not sure I'm doing any of it quite right. I've got a pretty unique surname and I want to outrank some things written about me from 2011. Long story. For backlinks does it have to include my name? And be a link, or does just having the text on a forum/blog help? I have read about nofollow etc so I'm kind of following that. Does someone have a backlink construction guide? If you had a unique surname and a couple websites with that surname in the URL that you own, how would you outrank small newspaper sites?