Newbie blacklisting question

*Heracles*

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Joined
Feb 3, 2020
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Hi Folks,
I am trying to better understand how email blacklisting works. If I complete an outreach campaign with cold emails via a provider like Mailchimp for example. If the bounce rate gets a bit high or I receive too many spam reports does my business name get blacklisted or is it the IP which the emails are sent from? I'm trying to figure out how I manage this risk Any wisdom or hints and tips you are able to share would be super helpful!!!
 
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