(Newbie)Bing ads (PPC) help regarding average position.

Hello,

I started a new PPC campaign on bing ads. My problem is some of my important keywords actually many keywords rank Zero(0.00). I even increased the bid for few of my keywords it still Zero. Can any one explain ?

Thank you.

Are you receiving traffic from this keywords at all?
maybe a good idea to add the

"keyword"
[keyword]
keyword

and compare resuts
very important to track all