1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

New WP Theme and loss rank ?

Discussion in 'White Hat SEO' started by Valkurm, Sep 4, 2013.

  1. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    Hi everyone,

    2 days ago, I changed the theme of one of my WP website. I was using a default Wordpress Theme (Twenty-something), and I was ranking 1-2 for my of the keywords I'm targeting.
    As I was getting more and more visitors, I decided to changed my Wordpress Theme to Jarida, getting there a result far better for my visitors and my ads placements (3 columns).
    Unfortunately, this morning I woke up and saw that most of my keywords have suffered a huge drop. Only 2 of theme, the ones that I first targeted with this website, are still there.

    You can have a look at the screenshot :
    rankdrop.png

    I didn't change the content of the website, I just played a bit with the menu and sidebar/widgets. All content is on Wordpress "Pages", not "Posts".

    Is this normal after a change theme to see these drops, and should all the keywords come back soon ? I'm a little lost here.

    Any help welcome. :)
     
    Last edited: Sep 4, 2013
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    8,936
    Likes Received:
    7,537
    Occupation:
    ZLinky2Buy SEO Services
    Location:
    ⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩
    Home Page:
    I had a free WP theme destroy a site I ended up working for.

    It's amazing how people will download a PHP program from the internet(the theme) and upload it to their server and think all free themes are safe. WP themes are active PHP programs that can do anything the server process owner can.
     
  3. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    I don't think there is any malicious code in the theme here.
     
  4. WPRipper

    WPRipper Supreme Member

    Joined:
    Mar 24, 2010
    Messages:
    1,379
    Likes Received:
    1,493
    Location:
    Proudly romanian
    If you changed the structure somehow, then this is the reason.
     
  5. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    8,936
    Likes Received:
    7,537
    Occupation:
    ZLinky2Buy SEO Services
    Location:
    ⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩⇩
    Home Page:
    I just gave a broad example of why free themes are a bad idea. There's probably a sitewide footer link with it too, go look for "theme by XXXX" link and also other in-page SEO problems, like excessive headers(wordpress seems to think it's ok to insert 1800 header meta-whatever) and so on.
     
  6. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    Well I didn't change anything except Theme / Menu Order / Sidebars.
    Permalinks are all the same.
     
  7. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    It's a Themeforest Theme I've got here : http://www.blackhatworld.com/blackh...onsive-wordpress-news-magazine-blog-45-a.html

    But I'm not sure if it's the theme itself, or just because I switched from one to another.
    Anyone have experienced moves after a theme change ?
     
  8. mikie46

    mikie46 Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2008
    Messages:
    1,454
    Likes Received:
    1,102
    Well switch the theme back and watch the rankings. Do they change?
     
  9. monkid

    monkid Power Member

    Joined:
    Jan 2, 2010
    Messages:
    680
    Likes Received:
    310
    Maybe the theme is not SEO friendly, the structure of SEO inside the theme. Of course this will affect your ranking.

    By the way, do have all in one SEO or any good SEO plugin installed as well?
     
  10. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    I use Yoast WordPress SEO.
     
  11. neo

    neo Power Member

    Joined:
    May 5, 2007
    Messages:
    500
    Likes Received:
    365
    Check your site with a text only browser. Or use one of those online search engine spider simulator tools.
    See if the content is present same way with new theme.
    Some times with new themes your actual content will be pushed way down on the page.

    Make sure that you haven't changed the Title and Description tags. This can have big effect.

    Also check your site speed. The TwentyTweleve theme is clean and fast loading. Jarida is bit heavy.


    If you don't see any major changes, wait for few days and your ranking should improve.
     
    • Thanks Thanks x 1
  12. lmxftw

    lmxftw BANNED BANNED

    Joined:
    Mar 11, 2013
    Messages:
    1,010
    Likes Received:
    1,179
    check for broken links ... maybe some of your pages are inaccessible with the new theme...if there are broken links fix them and resubmit the sitemap
     
  13. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    Only broken link I can find is domain.com/feed/. But I never actually set-up a RSS Feed so I think it was like this before I change theme too.
    No problem when I check the website as a Spider too.

    Anyway, thanks for all the answers so far guys !
     
  14. IProvideSEO

    IProvideSEO Jr. VIP Jr. VIP

    Joined:
    Apr 30, 2013
    Messages:
    587
    Likes Received:
    250
    Occupation:
    SEO and Web Designer
    Location:
    Orange County
    Did your Titles, Descriptions, and Headings happen to change during the new theme?

    I had some rankings drop when a client upgraded his theme. Still haven't fully recovered after 3 weeks so I am not sure why theme changes makes a difference

    Keep building quality links to your site and the rankings should come back
     
  15. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    0 change on my Titles/Desc and Headings.
     
  16. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    So I checked my old page with Google Cache (didn't want to reswitch theme before a few days).And I put both old and new page on a Spider Simulator, + checked the sources of both pages.Strange things : - On new page, when I check with the Spider Simulator, all my é and è are replaced by some "é" or blank.- On new page, my is now not between the Yoast SEO plugin part, but just below my after the .- My Google Analytics Code is now on the , before it was on the .Obviously I can switch back the and the Analytics code, but I don't think that changes something. I'm a lot more worried about the é / è / à thing...
     
  17. ranga

    ranga Regular Member

    Joined:
    Aug 9, 2009
    Messages:
    268
    Likes Received:
    85
    It happened to me once. I just put in a reconsideration request and the rankings were restored.
     
  18. Valkurm

    Valkurm Power Member

    Joined:
    Feb 22, 2009
    Messages:
    575
    Likes Received:
    226
    But I didn't get any message on GWT.
     
  19. white92

    white92 Regular Member

    Joined:
    Nov 22, 2009
    Messages:
    310
    Likes Received:
    89
    Occupation:
    Student
    Location:
    Portugal
    Reconsideration request only works if you got a manual penalty.
     
  20. accord96

    accord96 Registered Member

    Joined:
    Sep 1, 2013
    Messages:
    55
    Likes Received:
    13
    did your page load times or any performance stats get affected in the change? I doubt that a theme change would do that much but maybe it is poorly written, resulting in a delay in load time or other issues?