New user post and introduction

Hello, I am a digital marketing director working with electronic health record and healthtech companies. My target audiences are US individuals that hold a license in healthcare. Like nurses, Physicians, CNAs, HHAs, Dental Offices, and more.

Hoping to connect with people who have experience targeting these audiences with DTC products and services

welcome. nurse and CNA targeting is tricky on meta, the interests there are too broad. most ppl i know get better results from linkedin or niche fb groups. u planning paid ads or organic first?

Welcome. That’s a pretty specific audience, so I’m sure there’s a lot to learn around targeting them. Hope you find some useful connections here and get some good insights from the community.

Salamouna said:

welcome. nurse and CNA targeting is tricky on meta, the interests there are too broad. most ppl i know get better results from linkedin or niche fb groups. u planning paid ads or organic first?

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Optimizing paid first. Meta has been difficult to find the right audiences, google pmax has been spotty, and search is solid. even with solid look alike audiences, meta has been the worst so far. Linkedin feels cost prohibitive because of the aov. Fb groups is an area Ive wanted to explore, but how do you advertise in those without immediately annoying the members?