Hello to the intellectuals at BlackHatWorld. I'm a person interested in social media marketing and trying to build my own website, but I have very little clue about Search Engine Optimization. All I know is that it helps to get our page/website higher up on Google search results, I'm not a very tech savvy guy, but I can write decently well. I've been writing the content for my website myself, and I've been told that duplicate words may reduce my rank. I know that the basic difference between White hat and Black hat is that Black hat is riskier and faster, while White hat is a lot slower but carries little risk with it. I also know that it takes a mix of both to come and stay on top of Google searches. I want to know how to go about it. I want to learn SEO besides writing original content. I'm aware there are many ways for Search Engine Optimization, but I'm only aware of one, and that is that the content written should be original and minimum duplicates should exist. Would really appreciate any kind of help
