what a bunch of con artists
Was reading about this today, think it costs alot more, I believe it's 185k for initial application only!
Guess there is a lot of resale value though..?
The Internet Corporation for Assigned Names and Numbers (ICANN) opens the application window today, Jan. 12, and will run registration through Apr. 12, so company leaders need to decide whether they'll apply, at a cost of $185,000 per generic top-level domain (gTLD), plus application and infrastructure costs that could dwarf that.
This is big business way of taking over the internet. Think about it... .nike will control their tld... what sites do you think will rank first in search results? A heavily seo'd .com with nike shoes or a .nike extension? Nike will be able to determine who gets one of their domains and consumers will know that the merchandise they are purchasing comes from a legit site that is actually affiliated with nike.
Bad for bootleggers and some seo's / small companies etc... though.