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New struggling indian restaurant

Discussion in 'Offline Marketing' started by Gold Hat, Feb 25, 2013.

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  1. Gold Hat

    Gold Hat Regular Member

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    So theres a new restaurant opened in town and they have spent good money on making it, nice decor and interior and the response has been good by the customers who have come.

    However the business isnt doing much, it makes like £500/day and £1000 on weekends.

    Its also on the main busy high street.

    The owner is a relative so im going to be helping him out for free.

    I have already got a website setup and a fb page, with posters and table tents in the restaurant asking people to like us for a 10% discount but in 3 days only 3 people used it.

    what other marketing stratergies are there for such a new restaurant.
     
  2. assphuck

    assphuck Senior Member

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    Groupon works well for a friend that owns a restaurant here in the United States. Every time he needs some extra $ to refuel his boat and pay dock fees, he runs a promotion and makes some extra money. Not sure if Groupon is available in your region, but try something like it if it's not. Good luck to you and your relative!
     
  3. hip_hop_x

    hip_hop_x Jr. VIP Jr. VIP Premium Member

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    Think out of the box, open for online bookings and you can even try to discuss with your relative to have some sort of special nights and announce them on facebook.
    Try out to give discounts or something free, like a free desert or something.

    And most important on website add an anonymous feedback button and see what your current clients have to say and where you should improve.
     
  4. Gold Hat

    Gold Hat Regular Member

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    will the problem is that first, he has to get the people on his fb page, then advertising special nights wont be a problem.

    as far as feedback it seems like people are enjoying the food.
     
  5. JokerNikx

    JokerNikx BANNED BANNED

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    Online Orders , Disscount Coupons Through Your Fb Page , Spent Some Money For Local SEO.

    Cheers,
    Nik
     
  6. No.RuleZ

    No.RuleZ Elite Member

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    sell cupons like groupon it will increase the clients
     
  7. Furious George

    Furious George Supreme Member Premium Member

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    Isn't this an episode of Seinfeld?
     
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  8. ArtVandelay

    ArtVandelay Power Member

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    I have a friend who has a friend named Bob Sacamano. He would appreciate this.
     
  9. mydssbin

    mydssbin Newbie

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    Forget on line you need to do some work? Walk around the neighborhood, look around very closely. Do you see other business (shoe stores, clothing stores, kids stores?.)? Flats / condos? Office buildings? If you don?t you?re in the wrong fucking location and you need to move. If you do then you have hit the jackpot.

    Here is what you do:
    - Make friends with your neighbors and hand out flyers to them. (don?t give discounts). You need to do this EVERY WEEK!!!!! Friends call each other every week. If you need to make this restaurant work, then you need to hit the pavement. It may take them 1, 2, or 3 weeks they will come.

    - Do you have business in the area?? This will cost you money! Take small appetizers to give out just before lunch ie. samosa, kebab, and use your imagination. Take flyers with you! Do this every day or every other day to a different business; BUT you will need to do an re-visit to hand out flyers. You will need to re-visit the business to hand out flyers again; but no food. Do that week after you handed out samples. You need to make friends with these business. Everybody in the office asks the receptionist "where is a good place to eat?". You will need to keep doing this it?s called marketing!! DON?T have the flyers delivered, go down yourself; it?s called building a relationship!

    - setup a sample food stand outside your restaurant, park, parking lot, busy intersection???.

    - Hand out flyers on the local corner street.

    The above will keep you busy for a while.

    Do it with a smile; have fun and it will work!!!

    Good Luck

    PS: I am not in the food business.
     
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  10. originalposter

    originalposter Jr. VIP Jr. VIP

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    Great tips, but I hope the owner isn't too late for your advice. This thread is over a year old. lol
     
  11. mindlesswizard

    mindlesswizard Supreme Member

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    Relax and check this video :D

     
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    Last edited by a moderator: May 18, 2016
  12. Masterptc

    Masterptc Regular Member

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    You have the restaurant on Yelp yet?
     
  13. FlightSchool

    FlightSchool Registered Member

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    bro, just make a website for 78's method, and ask customers to leave reviews. you could leave reviews as well as ask your friends to leave good reviews.

    about 20-30 reviews and the restaurant's rankiing on google will shoot all the way up. and when people see that the restaurant has like a 5 star rating then they will come.


    good luck. are you desi as well btw? im assuming so since your relative has an Indian restaurant.
     
  14. dgaunn4114

    dgaunn4114 Junior Member

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    Ah man dude - 10% discount ain't gonna cut it. First, he needs to interview restaurants in a similar area and find out their numbers - on average, what is their lifetime value, how often do they come back etc. Then he needs to figure out his own "ideal" client. Who comes back all the time? What kind of client is not a pain in the dick to deal with? Who would he love serving? Figure out how much he makes on average per ideal client every 30 days. Then he needs to take that amount and put it ALL into getting that IDEAL client in the door. Let's say he makes $30/30 days. And the client comes in twice in the first 30 days. That means, his first time he spends let's say $15..., he should make it FREE first meal, and pay anyone who can get these clients in $15, making sure those people are only ideal clients. Example - go to local area, figure out where the Indian cultural associations are (or maybe Hindu temples), donate $15 to that group everytime a member goes to the restaurant and redeems the $15 coupon. After one month stop the promotion, BUT there will be a residual effect, and you get to support a cause that he cares about.

    All you need is an irresistable offer to the right crowd. Everything else is bullshit, and internet, website QR code etc is just the medium. NOTHING has changed.
     
  15. SocialMediaManager

    SocialMediaManager Elite Member

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    I can help you for free With Facebook Promotion if Restaurant is in London because i have Thousands of friends spread on many accounts for only London
    Best of luck with your venture
     
  16. rish.kewl

    rish.kewl Newbie

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    Would be better if you can target offline only methods. Building a website wont help here. However, sites like Groupon, Zomato helps a lot.
     
  17. WooEEE

    WooEEE Newbie

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    List on every restaurant review and locater website and app you can.

    Me and my friends always just google search restaurants in our area, and all the ones that aren't listed get overlooked.

    Also can't you just buy a cheap nicely built website on the variety of choices there are out there. That can at least give you a place to put your menu. Whenever I am going to eat somewhere new I check their online menu, and with something like Indian food, unless you are in India, or a lot of parts of Canada, and U.K people aren't going to be heavily familiar with the food.

    If a restaurant doesn't have a website with a menu, and isn't easily searchable by google maps, it gets overlooked by a lot of people.

    Though a lot of success is word of mouth, depending on where you live, it might not be good enough. And a website with a menu is a really cheap way to at least advertise all your product.

    In search you can use local words and SEO words to get top ranked google search pages. I know an Indian food place with localized words could get high ranks in North America since there isn't a lot of them, maybe not a pizza place or McDonalds, but Ethnic restaurants are pretty easy to find on google since there aren't a lot of them.

    Type your town or counties name and Indian food, or INdian restaurant and see what comes up.

    I know some people will say building a website isn't worth it, but there are cheap platforms out there with the website already built. And if you live in a heavily populated area it is worth it. Maybe not in the country, or a metro area of less than say a million, but where I live; Toronto area, having a website is pretty beneficial to get new customers to see your menu without having to come to your place.

    I'm sure Shopify or Volusion or Bigcommerce have things for restaurants, and they're like 30 dollars a month, posting in a newspaper ad would most likely cost more than that, and wouldn't be permanent advertising like a website.

    You do need to consider the population of your area though, because it might not be populated enough to have a big enough demand for it, depending on demographics....etc. I'm from an area where an Indian place could do pretty decently depending on how nice the restaurant was and where it was located.
     
    Last edited: Apr 16, 2014
  18. Visit

    Visit Jr. VIP Jr. VIP Premium Member

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    Change it to popeyes chicken, you will get people with kidney dialysis machines and other medical attachments lining up for food

    I personally dont like indian food, too spicy and repugnant for me
     
    Last edited: Jun 30, 2014
  19. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Give free taste samples outside, and Free Bottle of Wine to every couple who buys Dinner

    Restaurants biggest markup is on the wine so you want wine drinkers as your clients
     
  20. googleagent59

    googleagent59 Power Member

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    any more ideas plzz?
     
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